Job Description

Your mission

You’ll help make sure our Salesforce CRM and Marketing Cloud tools are well-maintained, accurate and easy for teams to use, so that they can run better campaigns and make confident, data-led decisions.

Your profile

Responsibilities

CRM

• Championing our team goal of maintaining a secure, clean, accurate and up-to-date database by data cleansing, encouraging best practice and understanding around the Salesforce org, to allow for data-driven decisions in the broader team.
• Contributing to and developing written guidelines, retrieving and preparing data for upload through Data Loader, using Excel tools and functions to manipulate data (especially Vlookup, but also conditional highlighting, filters, formatting etc.).
• Supporting ~60 internal users with day-to-day bespoke services including reporting, creating and editing list views, maintaining page layouts and best practices, all managed through cases and assigned to you by team needs.
• Actively participating in projects, including owning tasks, critical thinking and inputting into project conversations, and liaising with stakeholders to suggest solutions.
• Run training sessions for staff, from Salesforce basics to more advances and bespoke functionality. Frequently improve and monitor training materials to increase efficiency and adoption.
• Using Form Assembly to create and manage forms, ensuring accurate data collection and entry into Salesforce and independently handling error messages coming in as a part of a rota (after training).
• Using Jira to proactively create and track work
• Work closely with Third Party support providers to progress work. This could be Partner consultancies, Salesforce Support, or other Products in use within the Org.
• Working within the Salesforce NPSP data model, ensuring accurate management of constituents, relationships, and donations.

Marketing Cloud

• This role will support our use of Marketing Cloud Engagement, alongside the CRM team and Partner organisations. This will include:
• Supporting the use and development of Salesforce Marketing Cloud Engagement, including managing data extensions, contact segmentation, and audience creation to support targeted campaigns.
• Ensuring data quality and compliance within Marketing Cloud by maintaining accurate subscriber data, managing preferences, and supporting GDPR best practices.
• Collaborating with stakeholders to translate campaign requirements into technical builds, including personalisation, dynamic content, and automation.
• Monitoring campaign performance through reports and analytics, providing insights and recommendations to improve engagement and effectiveness.
• Supporting integration and data flow between Salesforce CRM and Marketing Cloud, troubleshooting issues and ensuring consistency across platforms.
• Contributing to documentation and best practice guidelines for Marketing Cloud usage, including campaign processes, naming conventions, and data management standards.
• Assisting with user support and training related to Marketing Cloud functionality, helping team members adopt tools and improve campaign execution.

Experience

Required experience

• Certified Salesforce Platform Administrator (previously Salesforce Administrator)
• At least two years experience working in Salesforce Administration
• Experience translating user requirements into technical solutions

Desirable experience

• Non-Profit Success Pack knowledge
• FormAssembly
• FinDock
• Jira
• MoveData
• Marketing Cloud Engagement
• Experience working in the Non-Profit Sector

Soft skills

• Ability to curate and create effective training materials
• Ability to communicate effectively with various stakeholders both written and verbally in both group and one-to-one settings

Other stuff

• Projects and training are a great way for us to explore ideas, level up our skills and deliver work that supports CALM to achieve its mission.
• Everyone at CALM will spend time learning, collaborating with other teams and getting stuck in. Sometimes this will mean stretching out of your core responsibilities.

Why work for us?
Reports to: Senior Salesforce Administrator - Lee Baker-Harris
Contract: 12 month fixed term contract
Benefits: Unlimited annual leave, Healthcare cash plan, 6% pension contribution, therapeutic services (after completion of probation), hybrid working & nine day fortnight
Based: London Waterloo twice a week (Wednesdays and Thursdays) / Remote Working (Mon, Tues & Fri), 9.30am - 5.30pm.
Salary: £35,000 - £40,000 per annum

A work environment that values creativity, personal growth and collaboration.