Sales Trainer - New Hire and Performance Improvement

Company: CreditAssociates
Department: Sales
Reports To:Sr. Director, Operations Excellence

About CreditAssociates

CreditAssociates is a leading debt settlement company dedicated to helping individuals regain financial freedom. We operate with integrity, discipline, and a relentless focus on results. Our Sales Managers play a critical role in helping us achieve our mission and changing our clients lives

The Sales Trainer – New Hire & Performance Improvement is responsible for preparing new hires for success, driving ongoing development across the sales floor, and ensuring underperforming reps receive the targeted support they need. This role bridges onboarding, quality, and performance coaching — with the ultimate goal of pushing top middle performers to the top, and moving bottom performers into consistent, reliable contributors.

Key Responsibilities

1. New Hire Training & Nesting

• Deliver structured, high-energy training for all new Debt Consultants and SDRs.
• Teach the CreditAssociates sales process, call flow, systems, and compliance essentials.
• Lead the nesting period for new Debt Consultants, reinforcing skills and providing real-time coaching as they transition to live calls.

2. Ongoing Training & Performance Improvement

• Develop and deliver ongoing workshops, refreshers, and skill-building sessions for tenured reps.
• Create advanced training modules (e.g., consultative selling, negotiation, objection handling) to sharpen the skills of mid-level performers and help them reach top-tier results.
• Design targeted performance plans for underperforming reps in collaboration with Sales Managers, providing hands-on coaching and measurable improvement steps.
• Track outcomes of ongoing training to ensure movement of reps into higher performance tiers.

3 Content Development & Communication

• Continuously improve training content, materials, and delivery methods for maximum engagement and impact.
• Build communication pieces for program updates, product changes, or sales strategy adjustments.
• Ensure training content aligns with compliance requirements and company objectives.

Ideal Candidate Profile

• Experience in sales training, coaching, or sales enablement within a high-volume sales call center environment.
• Has held a sales position with proven success meeting and exceeding expectations.
• Proven ability to motivate and elevate both new and tenured reps.
• Strong facilitation, presentation, and instructional design skills.
• Experience utilizing an LMS (Rise a plus), Salesforce, and Microsoft suite including preferred.
• Data-driven mindset: skilled at using QA and performance reports to inform training.
• Background in debt settlement or financial services a strong plus.

Success Metrics

• Ramp-up speed and early performance of new hires.
• % of middle-tier reps achieving top-tier results after training interventions.
• Measurable improvement in underperforming reps brought to consistent levels of productivity.
• QA scores and compliance adherence improvements.
• Manager and rep satisfaction with training effectiveness.