Job Description

POSITION NAME SALES SUPERVISOR ORGANISATIONAL CONTEXT Function Department Sales Reporting to Location Grade Sub-sections / Units SCOPE Supervision: (Number and type of subordinates reporting to the incumbent) Direct: … Indirect: … Type: … Asset under Management (in Rial Omani) NA Limits of Authority As per limits of authority manual JOB CONTENT To lead and oversee a team of sales representatives working within traditional trade channels, including local markets, small shops, and independent retailers, across a designated region. The role is focused on achieving sales targets, expanding market reach, and ensuring the efficient and effective distribution of products within the assigned territory. DUTIES AND RESPONSIBILITIES · Ensure that sales representatives adhere to the established route plan to maximize sales and productivity. · Achieve all sales targets and objectives set by the Line Manager, including volume and value targets, gross profit (GP) goals, and distribution objectives, to ensure optimal business performance. · Manage and monitor the performance of the sales team, providing ongoing guidance, support, and motivation to improve effectiveness. · Ensure the sales team consistently communicates any stock issues, pricing changes, and competitor activities. · Equip, coach, and motivate the sales force to ensure they are well-prepared to meet their objectives. · Conduct regular market visits with sales personnel to assist with customer issues, enhance performance, and provide training and guidance. · Ensure timely collection of all outstanding credit. · Conduct annual and semi-annual performance appraisals for direct reports, tracking progress and addressing any performance gaps promptly. · Recommend and manage credit limits and ensure adherence to payment terms. Suggest changes to credit limits and support the sales force in meeting the company's credit-to-sales ratio targets. · Travel extensively (more than 60% of the time) within the assigned region to oversee operations and drive results. KEY INTERACTIONS 1. Internal – Sales Manager. – Sales Team. – Stock Controller. – Other Departments (e.g., Logistics, Marketing & Finance). – As part of day-to-day activities 2. External – Customers. – As part of day-to-day activities 3. Level of external interaction – This position requires a high level of external interactions . Requirements MINIMUM EDUCATION, QUALIFICATIONS & SKILLS Education: – Bachelor's degree Experience: · 3+ years of proven experience managing a team of 15 sales representatives and overseeing more than 150 customers as a sales supervisor for a large industrial bakery in Oman. · Demonstrated success in consistently achieving sales targets and building strong customer relationships in bakery van sales or similar van sales roles within the Omani market. Special Skills & Knowledge: – Excellent communication, negotiation, and interpersonal skills. – Knowledge of FMCG industry trends, market dynamics, and distribution channels SFA. – Results-oriented mindset with a focus on driving sales performance and delivering results. – Ability to work independently, prioritize tasks, and manage time effectively in a dynamic and fast-paced environment. – Work under pressure & with deadlines. Business Understanding: – This position requires a low level of business understanding ADDITIONAL QUALIFICATION /CERTIFICATION REQUIRED – NA HEALTH, SAFETY AND ENVIRONMENT – This position follows all the HSE procedures as set by the company KEY COMPETENCIES – As specified in the Job Competency Profile WORK ENVIRONMENT – The position is primarily field based, requiring over 60% travel within the assigned region for market visits, customer interactions, and overseeing the sales team’s performance. – Office-based activities include coordinating with internal teams, reviewing sales reports, conducting appraisals, and managing administrative tasks, all while working in a dynamic and fast-paced environment.