Role: Sales Specialist, Atlanta (Diageo Beer and Pre-Mix)
Primary Location: Atlanta, GA
Reporting to: Sr Distributor Manager, Georgia
About Diageo:
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.
Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.
Join us to create a career worth celebrating!
Scope of Role: DBC Sales Specialist is responsible for leading, planning, training, and selling DBC Brands/Programs to retailers and sales team in a specific Market/Territory.
This role ensures delivery and execution in alignment with DBC business objectives within top 100 accounts representing 25% of business.
The role is primarily field based calling on both on and off premise trade channels, working with our Distributor Partners and third party Enthuse Field Sales Teams.
Key Deliverables:
· Delivery Sustainable Share Growth
o Drive strong execution via distribution & display sales.
· Distributor Engagement
o Working with and relationship building with our Distributors to drive growth
· P&L Management
Key Responsibilities
· Create and build relationships with top 100 combined Chain, Independent and On-Premise Accounts to ensure delivery of Diageo Beer Company business objectives.
· Communicate monthly program calendar and drive execution on programming within distributor sales teams both on and off premise.
· Analyze on/off-premise channels within territory to effectively plan and execute promotional activities.
· Assist DM with distributor general sales meetings and weekly team meetings.
· Management of tactical budgets
· Work collaboratively with DM 60 days in advance to agree upon targets and objectives.
· In trade days expected minimum 3 days per week. Potentially nights and weekends for events.
· Work in field with third party Inspira field sales.
· Work in field with Distributor sales teams.
· Work in field with DM and independently.
· Individual must be organized and initiative-taking.
Key Outputs:
· Daily/Weekly account level Pre Plans
· Develop account level goals for distribution, displays and programming activity.
· Develop and deliver the Guinness Quality and rate of sale programs in the On Premise
· Influence and motivate wholesalers to execute against the key sales drivers by brand for the assigned territory.
· Assist in the planning and execution of kick-off meetings for innovation and programming initiatives as needed
· Analyze on/off premise channels within territory to effectively plan and execute promotional activities
· Identify local growth opportunities that tie into the monthly IBO’s
· Provide grounded market insights including industry dynamics and competitive information
Qualifications and Experience Required:
Must be a self-starter with a proven track record in influencing others with the use of fact-based selling.
Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.
· Bachelor’s degree required.
· Field sales experience preferred.
· Ability to engage, influence, and coordinate retailers and wholesaler who may have different strategic initiatives.
· Must be a self-starter with a proven track record in influencing others with the use of fact-based selling.
· Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.
· Experience with Microsoft Excel, Powerpoint, Teams, VIP & Nielsen
Knowledge:
Tier 1/major market wholesaler management; consumer need states; retail sales in chain grocery, independent liquor and on-premises; thorough understanding of wholesaler operations; proven influencing skills. Thorough understanding of competitive activity, market dynamics, and quality standards. Understanding and application of data analysis. Uses and executes metrics to measure performance Skills:
Persuasive selling, negotiation; problem solving; planning/organizing; proficiency in Microsoft office; financial acumen; superior written and electronic communication; extreme abilities to influence internal and external stakeholders; possess a positive outlook; excellent negotiator; exhibits independence, resiliency and tenacity. Process oriented. Understands and applies interdependencies across functions. Self starter, forward thinking change agent.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.
Rewards & Benefits Statement:
We recognize and value performance, offering our people an attractive Rewards and Benefits package.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive environment, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive environment that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you!
If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.
Recruitment Scam Warning
Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.
Minimum Salary
54,000
Maximum Salary
90,000
Worker Type :
Regular
Primary Location:
Off Site Georgia
Additional Locations :
Job Posting Start Date :
2026-07-01
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet.
