Role Purpose:

To drive sales growth and distribution by effectively managing assigned territories and customer accounts within the Eastern Region (
Machakos, Kitui, Makueni, Mlolongo, Athi river, Kitengela ,Isinya & Surrounding Areas)
. The Sales Representative (Preseller) is responsible for order generation, outlet expansion, visibility execution, and ensuring excellent trade relationships to achieve set targets.

Key Responsibilities

1. Sales Execution

• 
  Generate
  daily presales orders
  from assigned outlets in line with route plans.

• 
  Achieve monthly
  volume, value, and productivity targets
  .

• 
  Conduct
  cash sales directly to retailers for gums
  , ensuring immediate payment and proper receipt.

• 
  Ensure
  effective SKU coverage
  and order completeness per outlet.

• 
  Achieve and exceed monthly
  sales volume, value, and distribution targets

• 
  Drive new product introductions and monitor performance in trade.

2. Distribution & Merchandising

• 
  Expand the outlet universe by identifying and recruiting new customers.

• 
  Ensure
  product availability and visibility
  in all active outlets.

• 
  Implement
  merchandising standards
  , POS placement, and shelf management as per brand guidelines.

• 
  Work closely with delivery teams to ensure timely fulfilment of presales orders.

3. Market Intelligence

• 
  Track competitor activities, pricing, and trade promotions, and report insights weekly.

• 
  Identify emerging market opportunities and recommend action plans.

• 
  Collect customer feedback to support brand and sales strategy refinement.

4. Relationship Management

• 
  Build and maintain
  strong trade relationships
  with retailers, wholesalers, and key accounts.

• 
  Handle trade complaints professionally and escalate unresolved issues promptly.

• 
  Act as the face of the company in the market, upholding company values and service standards.

5. Reporting and Compliance

• 
  Submit
  daily call reports
  , presales data, and market feedback to the Area Sales Manager.

• 
  Adhere to company policies on credit, pricing, and route compliance.

• 
  Maintain accurate outlet records and ensure all trade documentation is complete.

Requirements

• 
  Diploma or Bachelor’s degree in Sales, Marketing, Business, or related field.

• 
  Minimum of
  2–3 years’ experience in FMCG sales
  , preferably as a pre-seller or van sales rep.

• 
  Strong negotiation and relationship management skills.

• 
  Proficient in route planning, order generation systems, and basic MS Office tools.

• 
  Self-driven, disciplined, and familiar with the
  Eastern Kenya market geography and trade dynamics
  .

• 
  Possession of a valid driving license (Class B or C)
  is an added advantage.

Key Performance Indicators (KPIs)

• 
  Achievement of monthly sales and coverage targets.

• 
  Numeric and weighted distribution growth.

• 
  Outlet productivity (average order per call).

• 
  Execution of visibility and merchandising standards.

• 
  Accuracy and timeliness of presales reporting.