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OB PURPOSE:

To drive revenue growth and market share by promoting and selling medical products and services across Gastrointestinal & Respiratory, Endo Therapy, Infection Prevention, and Capital Equipment portfolios. The role focuses on building strong customer relationships, providing clinical and technical support, and delivering value-based solutions to healthcare providers.

MAIN TASKS / RESPONSIBILITIES:

Sales & Revenue Generation

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  Achieve and exceed sales targets across assigned product portfolios and territory.
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  Develop and execute territory sales plans aligned with business objectives.
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  Identify new business opportunities and expand existing accounts.
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  Drive capital equipment sales cycles including prospecting, quotations, negotiations, and closing.

Product & Clinical Support

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  Provide product demonstrations, in-servicing, and training to healthcare professionals.
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  Support clinical procedures (e.g., endoscopy cases) where required to ensure optimal product usage.
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  Act as a subject matter expert across GI, Respiratory, EndoTherapy, and Infection Prevention solutions.
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  Ensure correct and safe use of medical equipment and consumables.

Customer Relationship Management

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  Build and maintain strong relationships with clinicians, nursing staff, procurement, and hospital management.
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  Develop Key Opinion Leaders (KOLs) within the territory.
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  Ensure high levels of customer satisfaction and retention.
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  Handle customer queries, complaints, and after-sales support effectively.

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  Promote the full product solution offering, including capital, consumables, and service contract
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  Identify opportunities for cross-selling and upselling across product lines.
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  Monitor competitor activities and market trends to inform sales strategies.
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  Support product launches and marketing campaigns within the territory.
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  Maintain accurate sales forecasts, pipelines, and CRM data.

Administrative & Operational Responsibilities

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  Prepare quotations, tenders, and pricing proposals in line with company guidelines.
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  Ensure timely reporting on sales performance and market feedback.
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  Manage stock levels (where applicable) and ensure efficient order processing.
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  Maintain accurate sales forecasts, pipelines, and CRM data.

Compliance & Governance

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  Ensure all activities comply with regulatory, ethical, and company standards.
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  Adhere to healthcare compliance requirements and tender processes.
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  Maintain product knowledge aligned with regulatory updates and quality standards.

SPECIAL KNOWLEDGE, SKILLS AND DUTIES:

Knowledge:

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  Understanding of endoscopy systems, infection prevention protocols, and medical device applications.
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  Knowledge of hospital procurement processes and tender systems.
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  Basic financial and commercial acumen.

Skills:

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  Strong sales and negotiation skills.
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  Excellent communication and presentation abilities.
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  Clinical aptitude and ability to engage healthcare professionals.
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  Problem-solving and solution-selling capability.
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  Time management and organizational skills.

Duties:

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  Drive sales growth within assigned territory.
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  Deliver clinical and technical support to customers.
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  Maintain strong customer relationships and market presence.
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  Ensure alignment with company strategy and compliance standards.

Requirements