Williams Machinery

Sales Representative

Williams Machinery  •  $70k - $120k/yr  •  Surrey, CA (Onsite)  •  3 hours ago
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Job Description

Build Your Career in Sales. Grow Your Income. Make an Impact.

Multiple Sales Opportunities | SURREY, BC

Wesgroup Equipment is growing, and we're looking for motivated sales professionals at different stages of their careers. Whether you want to build your own territory, grow rental revenue, develop customer accounts, or launch your career in inside sales, we have an opportunity for you.

FOUR SALES OPPORTUNITIES. ONE GREAT TEAM.

Equipment Sales Representative – JCB Division

Build and own your territory by prospecting for new business, developing customer relationships, conducting equipment demonstrations, and closing equipment sales and rental opportunities across construction, industrial, and related industries.

Rental Sales Representative - WeRent

Grow rental revenue by prospecting local job sites, developing repeat B2B rental accounts, and matching customers with the right equipment and fleet solutions. Own your territory, plan your customer visits, and build your book of business.

Service Sales Representative – Operations

Get out in the field, visit customer jobsites, identify opportunities for equipment, parts, and service, and work closely with our parts and service teams to help customers keep their equipment running. This is an excellent opportunity for someone who enjoys equipment and wants to build a career in sales.

Equipment Sales Representative – Inside Sales

Start your sales career in a structured environment with extensive coaching and mentorship. Qualify inbound leads, prospect new business, identify customer needs, and prepare proposals and quotations across our equipment, parts, and service offerings—with a clear path toward outside or territory sales.

WHY THIS IS A STRONG MOVE FOR YOU

  • Uncapped Earning Potential: Competitive base salary plus uncapped commission, giving you the opportunity to directly influence your income through your performance.
  • Build Your Career: Whether you're starting in inside sales or ready to own a territory, you'll have opportunities to learn, grow, and advance within a growing organization.
  • Training & Mentorship: Gain product knowledge, sales training, CRM experience, and coaching from experienced sales leaders.
  • Make It Your Own: Our outside sales roles give you the freedom to manage your territory, plan customer visits, prospect for new business, and build lasting relationships.
  • Industry Expertise: Learn the equipment, understand customer operations, and become a trusted partner to businesses across BC.

HOW YOU'LL MAKE AN IMPACT HERE

  • Build the Pipeline: Prospect for new business, qualify leads, follow up on opportunities, and develop a strong book of customers.
  • Sell Solutions: Understand customer needs and recommend the right equipment, rental, parts, and service solutions.
  • Build Relationships: Develop long-term B2B relationships and become a trusted resource for your customers.
  • Win the Business: Prepare proposals and quotations, conduct equipment demonstrations, negotiate, and close opportunities.
  • Keep Learning: Develop your knowledge of equipment, customer applications, and the industries we serve.

WHAT WE OFFER

  • Compensation: Competitive base salary plus uncapped commission, with earning potential of $70,000–$120,000+ in applicable sales roles.
  • Company Vehicle: Provided for eligible territory-based sales roles.
  • Wellness: 100% premium-paid health benefits, $200 HSA, and $200 Lifestyle Spending Account.
  • Savings: 3% RRSP matching.
  • Vacation: 3 weeks of paid vacation.
  • Training: Sales training, product coaching, CRM onboarding, and opportunities to learn from experienced sales leaders.
  • Career Growth: Long-term career opportunities with a growing industry leader.
  • Rewards: Employee referral program, recognition programs, and opportunities to participate in our broader employee rewards initiatives.

WHO WE ARE

As a Platinum Certified Canada's Best Managed Company and a 9-time Top Employer, Wesgroup Equipment supports customers across Western Canada through our family of brands — Williams Machinery, Westerra Equipment, and WE Rent. For over 120 years, we have delivered premium equipment and service solutions that keep our customers up and running.

Privacy Notice for Job Applicants: By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@williamsmachinery.com.

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.

Williams Machinery

About Williams Machinery

Williams Machinery is a leader in the forklift, container handling, compaction, and construction equipment industry since 1906; and our history of service, industry expertise and a highly knowledgeable team put us above the competition.

OUR PURPOSE: We keep you up and running. Your success is our success.

We are proud to carry the largest selection of premium and economy forklifts and construction equipment brands. Our customers can visit any one of our locations in Surrey, Kelowna, Prince George, and Terrace for our full-service offerings of: new and used equipment, rental equipment, parts, service, and operator training courses.

With our strong footprint and great range of products, we are committed to focusing on service and prioritizing relationships over transactions.

We are honoured to be named one of; Canada's Best Managed Companies, BC’s Top Employers AND Canada's Top Small & Medium Employers.

CAREERS: Do what you love. Hands On.

People matter – a lot. Our culture is friendly, collaborative, and we have each other’s backs. We’re a lean team where individual effort has an impact. You can use your smarts to solve a problem or drive improvements for our customers and our team. No one works in isolation. Everyone matters.

For your drive, hard work and cool head (which you need because things move fast) we offer good pay and benefits, opportunities to grow and a great work experience.

Industry
Manufacturing & Production
Company Size
51-200 employees
Headquarters
Surrey, CA
Year Founded
1906
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