Williams Machinery

Sales Representative

Williams Machinery  •  Surrey, CA (Onsite)  •  1 hour ago
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Job Description

Launch Your Career as an Outside Sales Representative

Ditch the "typical sales routine." This is your entry point into an exciting industry with a company that invests in your growth. As a Service Sales Representative you aren't just hitting targets, you are developing business relationships within the equipment world, while building the foundation for a lucrative career in Sales or Leadership.

Why You’ll Love It Here

  • The Williams Edge: Build your career working with premier global brands like Bobcat, JCB, and Linde. Learn in a professional sales environment backed by proven tools, strong mentorship, and experienced technicians.
  • Freedom + Growth You’ll build lasting relationships with customers, grow your confidence through hands-on development, and have the autonomy to manage your time within your territory in a way that drives results.
  • Trusted Customer Connections: Be the vital bridge connecting our customers and service. By understanding customer needs you’ll guarantee their equipment is kept up and running.
  • Career Pathing This isn’t a dead-end role. We hire for long-term potential, with a clear career map into equipment sales, account management, up to team leadership.
  • The Perks: Competitive pay, a company vehicle, RRSP matching, health/lifestyle spending accounts, and a stable M-F schedule that supports better work/life balance.


A Day in the Life

You’ll be the "starter motor" of our service department, bringing in customers who need repairs and support.

  • Own your day: Plan your daily activities, visit prospective customers, and build relationships – keep customer equipment up and running.
  • Build your Sales Confidence: Prospect in the field, sell service and preventative maintenance agreements, and gain hands-on equipment knowledge from the ground up—all while earning uncapped commission.



At Williams Machinery, we don’t expect you to know everything on day 1. We provide the training, mentorship, and tools to help you succeed—while giving you the freedom to make decisions, build confidence, and develop into a key partner for customers who count on us to keep their equipment working and their operations running smoothly.

  • Master the Tech: Use Microsoft Dynamics 365 to track opportunities and manage customer relationships like a pro.
  • Consultative Selling: Learn from within with the help of our Wesgroup Sales University.
  • Collaborate: Work across Parts, Service, and Rentals to find every opportunity to help our customers succeed.


What You Bring

We value grit, curiosity, coachability, and ambition. You might be early in your career, fresh out of school, or looking for the next step into a role with more opportunity, recognition, and growth.

  • Equipment Interest: You’re a natural "gear head" who’s genuinely interested in equipment and likes being active, mobile, and close to the action.
  • Competitive Drive: You’re motivated by goals, recognition, and the satisfaction of winning business through persistence and smart problem-solving.
  • Coachable + Curious: You’re eager to learn, open to coaching, and excited by the opportunity to build a career in sales.
  • Entrepreneurial Mindset: You take initiative, enjoy the hunt for new opportunities, and like figuring out the right solution for complex customer needs.
  • Future Focus: You’re interested in growing into an equipment sale or eventually managing accounts, projects, or people.
  • The Basics: 1–3 years in sales or customer service is a plus. Interest in cold calling and a valid driver’s license are required.


Ready to build something? Apply today and let’s talk about your future.

Privacy Notice for Job Applicants By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@williamsmachinery.com

Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.

Williams Machinery

About Williams Machinery

Williams Machinery is a leader in the forklift, container handling, compaction, and construction equipment industry since 1906; and our history of service, industry expertise and a highly knowledgeable team put us above the competition.

OUR PURPOSE: We keep you up and running. Your success is our success.

We are proud to carry the largest selection of premium and economy forklifts and construction equipment brands. Our customers can visit any one of our locations in Surrey, Kelowna, Prince George, and Terrace for our full-service offerings of: new and used equipment, rental equipment, parts, service, and operator training courses.

With our strong footprint and great range of products, we are committed to focusing on service and prioritizing relationships over transactions.

We are honoured to be named one of; Canada's Best Managed Companies, BC’s Top Employers AND Canada's Top Small & Medium Employers.

CAREERS: Do what you love. Hands On.

People matter – a lot. Our culture is friendly, collaborative, and we have each other’s backs. We’re a lean team where individual effort has an impact. You can use your smarts to solve a problem or drive improvements for our customers and our team. No one works in isolation. Everyone matters.

For your drive, hard work and cool head (which you need because things move fast) we offer good pay and benefits, opportunities to grow and a great work experience.

Industry
Manufacturing & Production
Company Size
51-200 employees
Headquarters
Surrey, CA
Year Founded
1906
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