We’re expanding in Prince George and Northwest BC, and we’re looking for a driven, competitive Sales Representative who thrives on building pipeline, winning new business, and closing deals.
This is a hunter role — ideal for someone who enjoys being out in the field, talking to customers, uncovering opportunities, and turning conversations into sales.
You’ll sell and rent material handling equipment solutions, helping customers choose the right equipment to keep their operations moving. If you’re energized by targets, relationships, and real-world impact, this role gives you the runway to build something big.
Competitive salary: $70,000–$120,000 (base salary + uncapped commission)
Company vehicle
Comprehensive benefits package
Health & Lifestyle Spending Accounts
Employee and Family Assistance Program (EFAP)
RRSP matching
3 weeks paid vacation
Long-term career growth with a respected industry leader
Proactively hunt for new business across Prince George and Northwest BC
Build and manage your own sales pipeline from prospecting to close
Develop strong, long-term relationships with customers across multiple industries
Conduct on-site visits, equipment walkarounds, and live demonstrations
Identify customer needs and deliver tailored equipment solutions (sales + rental)
Grow existing accounts while consistently opening new doors
Represent Williams Machinery as a trusted advisor in the field
3–5 years of B2B sales experience (equipment, industrial, automotive, or similar is an asset)
A hunter mindset — you enjoy prospecting, cold outreach, and winning new business
Strong communication and relationship-building skills
Confidence in front of customers and decision-makers
Self-driven, competitive, and motivated by targets and results
Willingness to travel across Northwest BC and occasionally to the U.S. for training and events
Valid driver’s license and clean driving record
You’re stepping into a growth territory with real opportunity. You’ll have the backing of a 120-year-old industry leader, but the freedom to build your own book of business and make an impact fast.
Privacy Notice for Job Applicants By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@williamsmachinery.com
Selection Process Notification: Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.
Williams Machinery is a leader in the forklift, container handling, compaction, and construction equipment industry since 1906; and our history of service, industry expertise and a highly knowledgeable team put us above the competition.
OUR PURPOSE: We keep you up and running. Your success is our success.
We are proud to carry the largest selection of premium and economy forklifts and construction equipment brands. Our customers can visit any one of our locations in Surrey, Kelowna, Prince George, and Terrace for our full-service offerings of: new and used equipment, rental equipment, parts, service, and operator training courses.
With our strong footprint and great range of products, we are committed to focusing on service and prioritizing relationships over transactions.
We are honoured to be named one of; Canada's Best Managed Companies, BC’s Top Employers AND Canada's Top Small & Medium Employers.
CAREERS: Do what you love. Hands On.
People matter – a lot. Our culture is friendly, collaborative, and we have each other’s backs. We’re a lean team where individual effort has an impact. You can use your smarts to solve a problem or drive improvements for our customers and our team. No one works in isolation. Everyone matters.
For your drive, hard work and cool head (which you need because things move fast) we offer good pay and benefits, opportunities to grow and a great work experience.
