Job Description

Salary Range:

€28,140.00 - €52,260.00The Sales Representative, TA CRM, is responsible for executing the in-field commercial strategy for assigned priority brands within a defined territory. The role focuses on high-quality customer engagement, effective execution of brand and tactical plans, generating demand, and delivery of agreed sales objectives, in line with Novartis policies, ethical standards, and compliance requirements.

Financial responsibility: Sales target achievement; planning regional budgets

Decision making: Deciding on content and engagement tactics in a given framework

External/internal stakeholders Interface

Internal: Collaborates with TA Sales (Area Manager, Sales Head), TA Marketing, TA Medical, Value & Access, Execution Excellence, and other cross functional partners to ensure aligned TA execution.

External: Engages with key accounts, HCPs, Health Care System Stakeholders, and other TA relevant stakeholders.

Impact on the organization: Drives TA commercial performance and customer value, contributing to broader enterprise goals.

Major accountabilities

Execute the ICE field execution framework by:

• segmenting customers according to company standards (e.g., via ViP tool),

• applying value-based tiering,

• using tailored promotional content and key messages by segment audience,

• adhering to data driven call plans suggestions (e.g., via IDS+),

• consistently deploying personalized omnichannel customer journeys enabled by global International digital tools (e.g., RepAI, IDS+, OnCore,Veeva, etc.),

• timely documenting customers visits.

Deliver high-quality, compliant product promotion in-field activities and customer engagements, in alignment with brand and TA strategies and by:

• applying approved messages through the 6 Impact Behaviors (6IBs) selling model

• leveraging technology enablement to enhance customer engagement (e.g. RepAI, IDS+, OnCore, Veeva, CRM, etc.)

• continuously improving execution quality through building on coaching feedback inputs, field effectiveness assessment reports (STEM) and performance insights (e.g. BEST, C360, etc.) with respective area manager and/or sales head.

• Act as a trusted therapeutic area commercial partner to HCPs, explaining clinical data, evidence, and appropriate product use.

• Maximize technology enablement support systems, e.g. “next best action” proposals, to enhance customer engagement impact.

• Collect, interpret, and share field insights on best practices, customer needs, market dynamics, competitor activity, and territory needs and priorities, to develop actions to address them.

• Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards.

• Collaborate cross-functionally with TA Marketing, Medical TA, Value & Access, and Execution Excellence partners.

• Operate fully in line with Novartis policies, ethical standards, and local regulatory requirements.

Key performance indicators:

• Achievement of sales targets and objectives

• Quality and effectiveness of customer interactions, including adherence to: 6IBs selling model, value-based tiering and personalized omnichannel customer engagement targets achievement

• Coverage and frequency against suggested call plans

• Adherence to compliance, reporting, and CRM standards

• Quality of insights provided to cross-functional teams

• Progress on field effectiveness assessment (incl Capability building requirements)

• Adherence to International Commercialization Excellence – field sales guidelines and targets

• Completed product and disease knowledge tests

Ideal Background

Education: University degree in life sciences, business, or a related field

Language: Fluent in written and spoken Greek, English

Relevant Experiences
Experience/Professional Requirement:

• Proven experience in pharmaceutical or healthcare sales.

• Strong customer engagement and relationship management skills.

• Ability to execute omnichannel customer journeys effectively.

• Commercial mindset with strong execution focus.

• Analytical skills to interpret data and KPIs.

• Strong communication and interpersonal skills.

• Ability to work independently while collaborating across teams.

• Proven ability to use digital/AI tools as part of daily work.

• High standards of integrity, ethics, and compliance awareness.

• Live by the Novartis Code of Ethics and our Values & Behaviors.

Skills Desired

Commercial Excellence, Communication Skills, Compliance, Conflict Management, Cross-Functional Coordination, Customer Insights, health care industry, Influencing Skills, Key Account Management, Negotiation Skills, Professional Ethics, Selling Skills, Technical Skills