Job Description

Date: March 27, 2026

Ref. No: HEIN/HO/29422572/26

Vacancy Announcement

Position Title: Sales Representative

Locations: Bule Hora

Job Grade: 8

Application Closing Date: April 02, 2026

Job Purpose

The Sales Representative will be responsible for managing and expanding our territory to drive sales growth for our Heineken Breweries portfolio. This role demands exceptional relationship management skills, a proactive approach to executing outlet strategies, and the ability to effectively utilize digital tools to enhance customer engagement and satisfaction.

Key Responsibilities

• Manage master data and oversee horizontal expansion.

• Implement PICOS strategies and drive sales orders.
• Manage forward stock and push essential SKUs while ensuring FIFO stock movement.
• Collaborate with service providers to enhance performance.
• Increase Heineken Breweries Point of Sale (POS) presence by actively prospecting and preparing commercial propositions for new outlets.
• Follow a weekly visit plan defined by the line manager, ensuring all outlets are visited as scheduled.
• Complete outlet execution check and ensure perfect execution during visits.
• Monitor stock levels of Heineken products, advising outlets and taking action to maintain optimal inventory.
• Check fridge stock, positioning, and planogram adherence, taking corrective actions as necessary.
• Ensure optimal placement of visibility materials both inside and outside outlets.
• Utilize SEM, B2B order generation, and customer management tools effectively.
• Manage loyalty schemes and enhance customer engagement.

• Execute deployment plans and conduct regular checks on assets.
• Plan and select outlets for promotions, implementing and evaluating their impact.

• Deploy point-of-sale materials and activate outlets with customer drivers.
• Collaborate with trade marketing for promotional proposals and follow up on implementation.
• Gather and report on competitor activities, pricing, and promotional strategies.
• Conduct regular market checks within the beverage industry.
• Conduct routine problem-solving visits to all retailers in the territory.
• Foster strong relationships with customers and line managers, ensuring Heineken Breweries is the preferred supplier.
• Drive account development and maintain RQC management.
• Provide daily reports on crate inventory and sales activities through the Area assigned
• Participate in regional sales meetings as required and utilize sales tools for reporting on territory developments.
• Ensure proper maintenance and safety of all company property assigned to the role.
• Achieve sales volume objectives by brand and SKU for the assigned territory.
• Execute approved sales schemes and ensure comprehensive product representation across all outlets.
• Negotiate at retail outlets for visibility and POS materials to enhance sales performance.
• Perform other activities as assigned by the supervisor.

Job Requirements

Experience

• 0-3 years of experience in related experience
• Experience in FMCG will be an added advantage
• Language Skills – Base Town speaking language is mandatory

Education

• Degree (BSc or BA Degree)

Please note the below:

• It is essential that applicants discuss with their line managers before applying
• Interested applicants should send their application to the link sent on the email
• Applications sent after the closing date will not be considered
• This is a local position for Heineken Ethiopia OpCo

FEMALE APPLICANTS ARE HIGHLY ENCOURAGED TO APPLY!

NOTE: IF A TALENT COMES TO MIND WITH THE RIGHT QUALIFICATIONS DON’T HESITATE TO REFER THEM!