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Quote from Hiring Manager
Responsible for the income and profitability of the Direct and Indirect Channels, trade and marketing and commercial area operational actions, motivate the merchandising team in order to reach goals.
Meaningful Work From Day One
Responsible for the planning and management of the regional retail channels, cash carry, key account and distribution under his/her management, people management, performance indicators (Sell in, Sell Out, Positivation, DOH, POS Execution), Trading activities, follow-up and guidance for the local merchandising team according to national strategies, control of commercial and trade marketing operations in the region, in order to guarantee the implementation of commercial policies aligned with BFB’s goals and aiming at reaching the proposed results and the company’s procedures. Support to On Trade activities, by implementing actions, executing and collecting information from partner establishments.
What You Can Expect
● Strategy Definition: Align the commercial strategies in the service channel with brand strategies, by meeting the needs of each market and client in each category, in order to develop a regional strategy adequate to capture available business opportunities with the support of National Managers and brand Managers.
● Trade Marketing Channel: Create the necessary entertainment mechanisms and control so that our market and promotional efforts are adequate, timely and enough at the points of sale within the attributed territory, in order to make sure that the national strategies are thoroughly carried out.
● Execution: Guarantee the best visibility and positioning of our brands in accordance with the national and regional strategies set by the Marketing and Trade Marketing Departments, follow-up and training of the local merchandising team.
● Analysis of the Competitive Environment: Analyze and share possible decision making actions based on the analysis of the environment information, on the consumers, on the competition and campaigns, reorient efforts and resources in order to reach the results for the company.
● Budget Control: Control client/territory budget attributed in the plan in order to keep the investment level following BF’s procedures, looking for the balance between the authorization moment, the flexibility of the change of activities/quantities, etc. BF’s budget procedures must be followed.
What You Bring to the Table
What Makes You Unique
#LI
Requisition Type:
Employee
Management Level:
Professional
Global Job Level:
P5
Number of Openings Available:
1

Brown‑Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries.