POSITION OVERVIEW

Sales Leadership & Revenue Growth

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Develop and execute the annual commercial
strategy and sales business plan aligned with company targets

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Lead, coach, and manage a team of medical
representatives, product specialists, and sales executives across UAE
territories

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Set and track individual and team sales
targets, KPIs, and performance metrics with regular reviews

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Drive revenue growth across hospital, retail
pharmacy, institutional, and specialty clinic channels

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Manage and grow key accounts including
MOH-listed hospitals, private hospital groups, pharmacy chains (Aster, Life
Pharmacy, BinSina, Supercare), and group purchasing organizations

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Negotiate and close distribution agreements,
tenders, and commercial contracts with trade partners and government entities

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Oversee UAE government and semi-government
hospital tender submissions and formulary listings

Marketing & Brand Management

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Design and implement brand strategies and
go-to-market plans for new and existing pharmaceutical products in the UAE

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Develop and localize promotional campaigns,
detailing materials, and multi-channel marketing content compliant with UAE
regulations

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Conduct market research, competitive
analysis, and HCP insights to identify opportunities and inform strategy

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Collaborate with regional and global
marketing teams (within the MNC structure) to adapt international campaigns to
the UAE market

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Manage the marketing budget, track ROI on all
promotional activities, and present spend reports to senior leadership

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Organize and lead CME events, product launch
symposia, KOL advisory boards, and HCP engagement programs

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Oversee digital marketing activities
including email campaigns, medical platform presence (Veeva, CLM), and
social/scientific channels

Market Access & Government Affairs

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Drive formulary inclusions and product
listings across MOH, DHA, DOH, and SEHA/DAMAN networks

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Manage relationships with MoHAP Pricing
Committee, DHA, and relevant regulatory bodies to support reimbursement
objectives

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Engage with insurance providers and TPAs
(Daman, Neuron, NAS, AXA Gulf) to support coverage and reimbursement for key
products

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Lead pricing strategy in line with MoHAP
price-control regulations and tender requirements

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Support product registration, renewals, and
regulatory submissions in coordination with the regulatory affairs team

Key Opinion Leader (KOL) & Stakeholder
Engagement

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Build, maintain, and grow a national network
of KOLs across relevant therapeutic areas

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Develop and execute structured KOL engagement
plans including advisory boards, speaker programs, and congress sponsorships

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Represent the company at UAE and regional
medical congresses, trade exhibitions, and industry forums

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Build strong relationships with hospital
department heads, pharmacy directors, and procurement officers

Business Development

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Identify new market opportunities, unmet
needs, and potential product gaps in the UAE pharma landscape

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Support evaluation and due diligence for
potential in-licensing, co-promotion, or distribution partnership deals

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Monitor competitor activities, pricing
dynamics, and pipeline developments; deliver actionable commercial insights

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Collaborate with supply chain and logistics
teams to ensure product availability, forecasting accuracy, and inventory
management

Reporting & Cross-Functional
Collaboration

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Prepare monthly, quarterly, and annual
performance dashboards and business reviews for regional and global management

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Work seamlessly across medical affairs,
regulatory, supply chain, finance, and HR functions within the UAE team

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Represent UAE commercial interests in GCC and
global commercial planning cycles and brand team meetings

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Manage and ensure full compliance with IFPMA,
local UAE codes of conduct, and company SOPs

Requirements

Education

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Bachelor's degree in Pharmacy, Medicine, Life
Sciences, or Business Administration — required

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MBA or postgraduate degree in Marketing,
Business, or Healthcare Management — strongly preferred

Experience

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8–12 years of progressive experience in the
pharmaceutical industry, with significant UAE market exposure

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Minimum 3–5 years in a sales or marketing
managerial/leadership role

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Proven experience working within or directly
with a multinational pharmaceutical company — required

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Track record of meeting/exceeding sales
targets and successfully launching products in the UAE market

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Experience with UAE government tenders (MOH,
DHA, SEHA, DOD) and formulary listing processes — a strong advantage

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Exposure across multiple therapeutic areas
(e.g., specialty care, oncology, cardiology, CNS, infectious disease, or
immunology) preferred

Skills & Competencies

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Strong commercial acumen with the ability to
translate strategy into measurable field execution

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Deep knowledge of the UAE pharmaceutical
distribution landscape — major wholesalers, pharmacy chains, hospital networks

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Thorough understanding of MoHAP, DHA, and DOH
regulations, pricing policies, and product registration processes

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Excellent leadership, team management, and
people development capabilities

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Proficient in CRM (Veeva, Salesforce), CLM
tools, and MS Office / data reporting platforms

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Highly effective communicator with strong
negotiation, presentation, and influencing skills

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High ethical standards; full commitment to
IFPMA and UAE industry compliance requirements

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Ability to manage complexity, ambiguity, and
rapid change in a multinational matrix environment

Languages

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English — fluent (required)

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Arabic — a strong advantage