Job Description

Your role

The Sales Marketing Manager is responsible for developing and expanding B2B relationships with key brands/clients, driving the commercial growth of Global Blue’s marketing and communication solutions. The role focuses on identifying new business opportunities, strengthening long-term partnerships, and delivering value-added marketing initiatives that enhance clients’ performance and visibility across Global Blue’s marketing channels.

Main duties and responsibilities

• Business Development: Identify, approach, and acquire new marketing investments from B2B clients among premium, fashion, and luxury brands to promote Global Blue’s marketing and advertising solutions.

• Account Management: Manage and grow existing client relationships through consultative selling, understanding business needs, and providing tailored proposals that deliver measurable results.

• Sales Planning: Define and execute sales and marketing plans to achieve revenue targets and maximize client portfolio potential.

• Proposal & Negotiation: Develop impactful sales proposals, lead marketing commercial negotiations, and ensure profitable agreements aligned with company objectives.

• Collaboration: Work closely with internal teams (Product, Data, and Marketing Operations) to guarantee effective campaign execution and client satisfaction.

• Market Insights: Monitor market trends, competitor activities, and client performance to identify new opportunities for growth.

• Reporting: Track and report commercial results, pipeline evolution, and client feedback to the Head of Marketing.

• Cross-country Coordination: Collaborate with Global Blue’s international teams to leverage global best practices and cross-market opportunities.

Background and Education

• Experience: At least 5 years in B2B sales and account management roles within marketing, media, or customer engagement services. Experience in other sectors can be considered if proven marketing knowledge is demonstrated.

• Sales Excellence: Proven record of achieving or exceeding commercial targets.

• Client Orientation: Strong consultative selling skills, with the ability to build long-term relationships and deliver strategic value.

• Communication Skills: Excellent presentation and negotiation abilities, both in English and Italian.

• Analytical Thinking: Capacity to interpret client data, campaign KPIs, and market insights to shape persuasive proposals.

• Collaboration: Proactive team player able to coordinate cross-functional projects.

• Education: Bachelor’s degree in Marketing, Business, or a related field preferred.

• Industry Background: Experience with premium, fashion, travel retail, or luxury brands is an advantage.

Together, we go further:

At Global Blue, you’ll enjoy:

• Hybrid work flexibility

• Hands-on learning in luxury retail, technology, and data-driven marketing

• Fun team-building activities, workshops, and social events