About the Company

Our client is a growing interior solutions and fit-out company specializing in custom joinery, workshop fabrication (including board cutting and edging), and end-to-end project execution.

Operating for just over a year, the company is building a strong reputation for delivering practical, design-driven solutions across residential and commercial projects. The business offers a dynamic, hands-on environment with opportunities to grow into a leadership role as the company expands.

Job Summary

The Sales & Marketing Lead is responsible for driving revenue growth, supporting cash flow, and strengthening the company’s market presence. The role focuses on generating leads, converting them into paying clients, and ensuring a high-quality customer experience that enhances brand perception.

This is a hands-on role combining business development, sales leadership, and marketing execution. The role also supervises Showroom Sales Executives, ensuring consistent sales performance, effective lead conversion, and excellent client engagement.

Close collaboration with the Operations Manager is critical to ensure alignment between sales commitments and project delivery.

Key Responsibilities

Revenue Generation & Business Development

• 
  Drive revenue generation by identifying and converting new business opportunities

• 
  Ensure consistent cash flow through timely follow-ups, deal closure, and client commitment

• 
  Generate leads through networking, referrals, partnerships, and outreach

• 
  Manage the full sales cycle from lead generation to project confirmation

• 
  Prepare and review quotations, proposals, and project briefs

• 
  Build and maintain a strong and active sales pipeline

• 
  Meet and exceed monthly and quarterly revenue targets

Team Leadership & Sales Performance Management

• 
  Supervise and guide Showroom Sales Executives to achieve individual and team targets

• 
  Monitor daily showroom activity, lead handling, and conversion performance

• 
  Provide coaching on sales techniques, client engagement, and product knowledge

• 
  Ensure timely follow-up on all leads, inquiries, and quotations

• 
  Drive accountability for lead conversion and client acquisition across the team

Client Acquisition & Relationship Management

• 
  Oversee client acquisition efforts and ensure consistent growth of the customer base

• 
  Manage key client relationships from initial inquiry through project completion

• 
  Understand client needs and coordinate with design and technical teams to deliver suitable solutions

• 
  Handle complex client requirements and escalations

• 
  Build long-term relationships to drive repeat business and referrals

• 
  Handle client feedback and resolve issues professionally

Customer Experience & Brand Management

• 
  Ensure a high-quality customer experience across all client touchpoints

• 
  Maintain strong brand perception through professional client engagement and service delivery

• 
  Monitor client feedback and proactively address issues impacting satisfaction

• 
  Ensure consistency in communication, service standards, and overall client journey

Marketing Execution & Lead Generation Support

• 
  Plan and execute marketing activities to support lead generation and brand visibility

• 
  Manage social media platforms, including content planning, posting, and engagement

• 
  Work with an outsourced graphic designer to develop marketing materials and campaigns

• 
  Coordinate promotions, partnerships, and showroom events

• 
  Monitor market trends, competitor activity, and customer preferences

Project Coordination & Operations Alignment

• 
  Work closely with the Operations Manager to align sales commitments with execution capacity

• 
  Ensure smooth handover of confirmed projects to operations and technical teams

• 
  Follow up on project progress and proactively manage client expectations

• 
  Support clear communication between clients and internal teams

Reporting & Performance Tracking

• 
  Track sales performance, pipeline status, and conversion rates

• 
  Monitor marketing effectiveness, including leads generated and campaign performance

• 
  Prepare weekly and monthly performance reports

• 
  Provide insights and recommendations to improve revenue, conversion, and client experience

Qualifications & Requirements

• 
  Diploma or Degree in Sales, Marketing, Business Administration, or related field

• 
  Minimum 2-4 years’ experience in sales and marketing, business development, or client-facing roles

• 
  Experience in interiors, construction, furniture, or fit-out industry is strongly preferred

• 
  Basic understanding of interior design concepts, materials, and finishes

• 
  Proven track record ability in meeting or exceeding sales targets and generating leads

• 
  Experience in digital marketing and social media management

• 
  Experience supervising or mentoring junior staff is an added advantage

• 
  Strong commercial awareness and client management skills

Key Competencies

• 
  Sales & Revenue Ownership
  : Strong ability to drive revenue, close deals, and take accountability for meeting sales targets and supporting cash flow

• 
  Business Development & Lead Conversion
  : Proven ability to generate leads, build a pipeline, and consistently convert opportunities into paying clients

• 
  Leadership & Team Performance Management
  : Ability to supervise, coach, and drive performance of Showroom Sales Executives, ensuring accountability and results

• 
  Commercial Awareness
  : Strong understanding of pricing, margins, and balancing client needs with business profitability

• 
  Customer Experience Management
  : Ability to ensure a high-quality client journey, manage expectations, and maintain strong brand perception

• 
  Execution & Ownership Mindset
  : Hands-on, proactive, and results-driven with the ability to take initiative and deliver in a fast-paced environment

• 
  Communication & Client Engagement
  : Clear, confident, and professional in engaging clients, presenting solutions, and managing relationships