Job Description
Position:
Sales & Marketing Executive (HORECA & FMCG) — Premium Wines + EGMA Pork Products
Location:
Dar es Salaam, Tanzania (with frequent travel to Zanzibar and other territories as assigned)
Reports to:
Managing Director / Head of Commercial
Transport:
Company transport provided
1) Job Purpose
To drive aggressive, target-led sales growth and market expansion for:
1. Top-class wines (South African + Tanzanian) sold wholesale to hotels, top restaurants, premium bars and selected retail outlets in Tanzania Mainland and Zanzibar.
2. EGMA Pork Products (pork meat, sausages, bacon) by creating and expanding the market in Dar es Salaam and other high-demand clusters, including exploring export/out-of-country buyers.
2) Key Responsibilities
A. New Business Development (Core)
• Prospect, pitch, negotiate, and close new accounts continuously (hotels, restaurants, lounges, caterers, premium retail).
• Build a structured pipeline: leads â meetings â sampling/tasting â proposals â closing â repeat orders.
• Identify strategic territories and clusters with strong demand (premium hospitality + pork-demand areas).
B. Key Account Management (Retention + Growth)
• Manage and grow assigned key accounts; ensure repeat orders and increased basket size (more SKUs, higher volumes).
• Maintain excellent PR and customer care with F&B managers, chefs, procurement, and owners.
• Handle complaints professionally and ensure quick resolution with operations/logistics.
C. Category Growth & Market Creation (EGMA Launch)
• Execute launch activities: tastings, chef demos, outlet onboarding, menu placement support, promotions.
• Expand distribution for fresh pork + processed items (sausages, bacon) in targeted outlets.
• Ensure product education: storage, handling, usage, and differentiation of EGMA products.
D. Wine Business Execution (Wholesale/HORECA)
• Position wines as premium; support outlets with pairing guidance, wine lists, and promotional activations where needed.
• Build a consistent route plan for Dar + Zanzibar accounts and ensure order frequency.
E. Reporting & Discipline
• Submit accurate daily/weekly/monthly reports: visits, pipeline, orders, volumes, collections, and forecasts.
• Track competitor pricing and market intelligence (hotel/restaurant trends, new openings, events calendar).
F. Digital & AI Marketing (Added Advantage)
• Coordinate social media and simple content plans to generate leads and support brand visibility.
• Use AI tools for customer segmentation, content planning, and campaign ideas (where applicable).
Requirements
3) Minimum Requirements
• Proven sales experience in
HORECA/FMCG
, with strong ability to close deals.
• Demonstrated experience selling
wine/liquor
to
high-end hotels and top restaurants
is a
MUST
.
• Strong negotiation, presentation, and relationship-building skills.
• Highly organized with strong reporting habits.
• Willingness to travel (including Zanzibar) and work flexible hours for activations/events.
• Kindly note that this position is open to Tanzanian nationals only.
