Job Description

Sales & Marketing Counselor

Join Us in Empowering Purposeful Living

The Summit, a LifeSpire of Virginia community located in Lynchburg, Virginia, is seeking a driven, relationship-focused Sales & Marketing Counselor to join our team.

At LifeSpire of Virginia, our mission is to empower individuals with choices in purposeful living. We envision vibrant communities where faith, wellness, and connection thrive together.

Guided by our core values (Faith, Servant Leadership, Stewardship, Integrity, Innovation, and Joy), we are committed to creating an environment where both our team members and those we serve can flourish.

If you enjoy building meaningful connections, helping seniors and their families navigate important life decisions, and achieving goals in a supportive, mission-driven environment, we’d love to hear from you.

Position Summary

The Sales & Marketing Counselor is responsible for developing relationships with prospective residents and their families, guiding them through the decision-making process, and promoting the full continuum of care available at The Summit, including Independent Living, Assisted Living, Short-Term Rehabilitation, and Skilled Nursing.

This role is approximately:

75% Sales & Relationship Building

• Building trusting relationships with prospective residents and their families
• Prospect outreach and follow-up through phone, email, text, video, and written correspondence
• Conducting in-home visits and presentations
• Providing one-on-one and group presentations on-site
• Guiding prospects through the decision-making and admissions process
• Coordinating admissions for qualified Independent Living residents
• Working toward occupancy and deposit goals

25% Business Development, Marketing & Administrative Responsibilities

• Maintaining prospect records and activity within the CRM system
• Participating in weekly sales meetings, reporting, and strategy discussions
• Developing and maintaining professional referral relationships
• Representing The Summit at community events, senior expos, trade shows, and networking opportunities
• Supporting marketing initiatives and outreach campaigns
• Attending sales training and professional development activities
• Ensuring compliance with admissions policies and procedures

Key Responsibilities

Sales & Relationship Building (75%)

• Build trusting relationships with prospective residents and their families.
• Conduct follow-up communications through phone, email, text, video, and written correspondence.
• Perform in-home visits and presentations with prospective residents.
• Conduct individual and group presentations on-site.
• Coordinate admissions for qualified Independent Living residents in accordance with community guidelines.
• Maintain regular contact with prospects throughout the sales process.
• Participate in a telesales program with a goal of averaging 20 completed prospect calls per day.
• Conduct off-site visits with prospective residents and families.
• Achieve monthly goals for presentations, deposits, and occupancy growth.

Business Development, Marketing & Administration (25%)

• Maintain accurate prospect records and documentation within the CRM system.
• Track sales activities, deposits, presentations, and outreach efforts.
• Participate in weekly sales meetings and reporting.
• Develop and strengthen professional referral networks throughout the greater Lynchburg area.
• Represent The Summit and LifeSpire of Virginia at trade shows, senior expos, vendor events, and community outreach opportunities.
• Support implementation of marketing initiatives and community events.
• Follow admissions policies, procedures, and compliance requirements.
• Attend sales training and professional development opportunities.

What We’re Looking For

• Strong interpersonal, communication, and relationship-building skills.
• Goal-oriented and self-motivated professional with a passion for helping others.
• Comfort using technology, CRM systems, email, text, and video communication tools.
• Strong organizational skills and attention to detail.
• Ability to work independently while collaborating effectively with a team.
• Valid driver’s license and ability to travel locally for prospect visits and community events.

Preferred Qualifications

• Previous experience in sales, senior living, healthcare, hospitality, real estate, customer service, or related fields.
• Experience working with older adults and their families preferred.
• CRM experience is a plus.

Why Join LifeSpire of Virginia?

As Virginia’s largest nonprofit provider of continuing care retirement communities, LifeSpire is dedicated to creating exceptional experiences for residents while fostering a culture where team members can grow, thrive, and make a meaningful impact.

Benefits for Full-Time Team Members

• Medical, Dental, and Vision Insurance
• Paid Time Off (PTO)
• 4.5% Employer Retirement Contribution
• Health Savings Account (HSA) Match
• Tuition Reimbursement
• Access to Early Earned Wages
• Supportive Leadership and Collaborative Team Environment
• Opportunity to Make a Meaningful Difference Every Day

Join The Summit and LifeSpire of Virginia, where your work has purpose, your relationships matter, and your impact is felt throughout our community.