The Traditional Trade Sales Supervisor/Manager is responsible for driving sales growth within traditional trade channelsincluding wholesalers, small retailers, and regional distributors. This role involves strategy development, relationship management, sales execution, and team leadership to achieve defined sales targets.
1. Sales Strategy & Execution
Develop and execute sales strategies to grow revenue in traditional trade channels.
Identify market opportunities and expand presence in local and regional markets.
Set, monitor, and ensure alignment of sales targets with overall business objectives.
2. Team Leadership & Development
Lead, coach, and inspire a team of sales representatives and account managers.
Provide training to enhance team capabilities and product knowledge.
Conduct performance reviews and support individual development plans.
3. Customer Relationship Management
Build and maintain strong relationships with key traditional trade customers.
Negotiate pricing, terms, and agreements to ensure long-term partnerships.
Resolve customer issues promptly and ensure high service levels.
4. Performance Monitoring & Reporting
Analyze sales data and market trends to assess performance and identify areas for improvement.
Prepare regular sales reports, forecasts, and insights for senior management.
Implement corrective actions to address underperformance and optimize outcomes.
5. Market Development
Identify new customers and business opportunities in traditional retail channels.
Coordinate with marketing teams to increase product visibility and retail presence.
Represent the brand at trade events, demos, and promotional activities.
6. Cross-Functional Collaboration
Partner with logistics, finance, and marketing teams to ensure seamless order processing and promotional execution.
Collaborate with product development to relay market feedback and user insights.
Bachelors degree in Business or a related field, or equivalent professional experience.
510 years of experience in traditional trade sales or channel management, especially in hardware or consumer durable goods (e.g., power tools, hand tools, home appliances).
Strong understanding of the traditional retail and distribution landscape.
Age range: 3040 preferred.
Basic English communication skills (verbal and written).
Proven leadership, negotiation, and interpersonal skills.
Results-driven with strong organizational and team management abilities.
Strategic Sales Planning & Execution
Team Leadership & Coaching
Customer Relationship Management
Negotiation & Contract Management
Sales Performance Analysis
Problem Solving & Decision-Making
With over 15 years of experience in the recruitment industry, Kate Worthington has served a diverse range of companies including public listed corporates, start-ups, and non-profit organizations. The goal is to connect the dots between corporations and the scarcity of talented professionals in specific markets.
As a recruitment company that values data and insights, Kate Worthington aims to consistently bring together clients and candidates to help them realize their aspirations. With a passionate, motivated, and adaptive approach, Kate Worthington has established itself as a remarkable recruitment company in this evolving industry.
