Job Description

🚀 Sales Manager Traditional Trade (Consumer Tools &
Equipment)

📍 Location: Rama 9, Bangkok

💼 Industry: Consumer Durables / Tools / Industrial
Products

💸 Salary: Up to 120,000 THB/month

🕐 Type: Full-time, Onsite (5 days/week)

About the Role

Were hiring a Sales Manager to lead and grow sales in
traditional trade channels for a well-established international brand in the consumer tools and equipment sector Youll be
responsible for driving revenue growth through wholesalers, small retailers,
and regional distributors across Thailand. The role involves strategic sales
execution, team leadership, customer management, and close collaboration with
internal stakeholders.

This is a key
leadership role for someone with strong sales experience in power tools, hand tools, home appliances, or
similar product categories.

Key Responsibilities

1. Sales Strategy & Target Setting

• Develop and implement sales
  strategies tailored to traditional trade channels
• Set and manage sales targets
  across local and regional retail markets
• Track market share and
  identify opportunities for growth

2. Team Leadership

• Supervise a team of sales
  reps and account managers
• Coach and develop the team to
  enhance product knowledge and performance
• Conduct performance reviews
  and guide improvement plans

3. Customer & Channel Management

• Manage relationships with
  retailers, wholesalers, and distributors
• Negotiate pricing, terms, and
  trading agreements
• Resolve customer issues
  effectively to ensure retention and satisfaction

4. Sales Reporting & Insights

• Analyze sales performance and
  market trends
• Deliver regular reports and
  forecasts to senior management
• Recommend data-driven
  solutions to improve results

5. Market Development

• Identify new channel partners
  and opportunities for expansion
• Lead trade show activities
  and product demos
• Support marketing efforts to
  boost product visibility in stores

6. Cross-Functional Collaboration

• Work closely with logistics,
  finance, and marketing teams
• Share customer feedback with
  product development for continuous improvement

Requirements

• 510 years of experience in
  sales/channel management within traditional hardware or consumer
  durable goods
• Proven background in managing tools,
  home appliances,
  or similar products
• Strong knowledge of
  retail/distributor networks in Thailand
• Intermediate English (spoken
  and written)
• BA degree preferred
• Excellent negotiation,
  communication, and leadership skills
• Must have a stable employment
  history (no job-hopping)