Job Description
Job Title:
Sales Manager - Sports Footwear, Apparel, Accessories, or Equipment
Location:
Nairobi
Department:
Sales
Reports to:
COO
Job Summary
The Manager Sales – Kenya will be responsible for driving sales growth and expanding market presence through the development, management, and scaling of a robust distribution and dealer network across Pan Kenya. The role requires a dynamic and well-connected sales leader with hands-on experience in establishing and growing distributor,
Multi-Brand Outlets (
MBO
),
Shop-in-Shop (
SIS)
, and key account channels, as well as the ability to convert investors into viable and sustainable distribution partners. The position will focus on achieving revenue targets, strengthening channel partnerships, and optimizing product visibility and market penetration nationwide.
Key Responsibilities
1. Distribution & Channel Development
• Demonstrate hands-on experience in establishing, managing, and scaling a distribution and dealer network across Kenya.
• Identify, onboard, and develop distributors, dealers, MBOs, SIS outlets, and key accounts to drive market coverage and sales growth.
• Convert investors and strategic partners into viable, high-performing distribution partners.
2. Customer Relationship Management
• Develop and maintain strong relationships with retailers, distributors, wholesalers, key accounts, and decision-makers to understand their needs and grow business volumes.
3. Sales Target Achievement
• Identify and pursue new business opportunities to consistently meet or exceed sales targets across assigned territories.
• Manage the full sales cycle, from prospecting to closing and account growth.
4. Market Analysis & Expansion
• Conduct market research to identify trends, competitor activity, white spaces, and opportunities for expansion across Kenya.
5. Inventory & Supply Coordination
• Monitor stock levels and product availability, working closely with logistics and supply chain teams to ensure timely deliveries.
6. Pricing & Negotiation
• Lead pricing discussions and negotiations with distributors and key accounts in line with company policies and market dynamics.
7. Product Promotion & Brand Visibility
• Drive product awareness through trade marketing initiatives, product training, and in-store activations to improve sell-through.
8. Order Processing & Execution
• Oversee accurate order processing, documentation, and coordination with internal teams to ensure seamless execution.
9. Reporting & Performance Management
• Track sales performance, distributor productivity, and channel effectiveness, preparing regular reports and actionable insights.
Requirements
Qualifications
• Bachelor’s degree in Business, Sales, Marketing, or a related field.
•
Minimum 5+ years’ sales experience in Sports Footwear, Apparel, Accessories, or Equipment.
• Strong understanding of the Kenya retail and distribution ecosystem.
• Proven experience managing distributors, MBOs, SIS formats, and key accounts across Pan Kenya.
• Demonstrated success in building and scaling nationwide distribution networks.
Experience & Skills
• Well-connected professional with proven access, relationships, and a strong track record within distributor and retail networks across Kenya.
• Strong communication, negotiation, and persuasion skills.
• Ability to convert strategic partners and investors into high-performing distribution channels.
• Strong analytical skills to interpret sales data and market trends.
• Solid understanding of logistics, inventory management, and route-to-market execution.
