Job Description

Summary Description

Lead and manage employees by training and motivating all sales personnel while assisting in the oversight of the Sales Department operations. Ensure the intensity and consistency of application of the dealership process. Ensure the structure of all deals worked are in compliance with dealership policies resulting in maximizing the volume of bike sales with an emphasis on new bikes. Consistently strive to maximize front-end PUS as well as back end PUS, while delivering a high level customer experience and upholding the highest ethical standards.

Duties and Responsibilities

• Oversee and manage all operations regarding sales of new and used vehicles.
• Ensure that the Sales Department contributes acceptable levels of gross margin and net profits.
• Ensure adherence to the dealership sales process and track results daily using eleads and other measures.
• Ensure Sales Manager Check as well as subordinate checklists are completed and adhered to
• Maintain clean, efficient facilities.
• Ensure sales personnel are alert, well trained, motivated, and available when needed.
• Set quotas for sales personnel in accordance to their skill levels.
• Review eleads on a daily basis, throughout the day and use it to evaluate and train all sales personnel.
• Oversee sales, trade-ins, and delivery of all new and used vehicles.
• Maintain the sales history and/ or vehicle history log in accordance with dealership policy.
• Maintain the inventory control system along with new profit objectives to eliminate the possibility of lower than anticipated profits.
• Become familiar and efficient with all phases of the computer system required for sales management.
• Oversee the management of new and used bike inventory in accordance with dealership policy.
• Maintain a balanced new and used inventory in proportion to sales and projected sales.
• Adhere to established procedures to ensure timely and proper completion of all paperwork.
• Maintain a showroom with a variety of vehicles set-up with an appropriate variety of accessories and paint schemes, displayed in a way that draws customers.
• Ensure that customers are greeted immediately, in a courteous and friendly manner.
• Handle telephone transactions quickly and courteously.
• Ensure that customers are properly qualified for needs, wants, and the ability to buy.
• Follow the dealership sales process so that all customers receive consistent treatment when visiting our dealerships.
• Ensure cross selling of Parts and Accessories, Financing, Insurance Products and Services, Warranties and Service Plans.
• Ensure adherence to the to the dealership quotation methodology for vehicle sales, trade-ins, and purchases.
• Adhere to and enforce established road test, pre-delivery inspection, and vehicle delivery policies.
• Handle customer complaints according to dealership policy, showing empathy and a positive attitude, and demonstrate our commitment to “make things right”.
• Carry out the daily Sales Manager Checklist.
• Adhere to dealership sales and lead follow-up procedures.
• Adhere to budgeted revenue and expense objectives.
• Execute promotional campaigns.
• Maintain efficiency reports on all sales personnel.
• Update and provide reporting to the General Sales Manager and General Manager as requested.
• Monitor and communicate monthly and annual objectives for the department in collaboration with the General Sales Manager and General Manager.
• Attend training sessions to keep current with Sales Department issues and sales trends.
• Establish departmental work schedule, balancing the workloads of all employees.
• Train all sales personnel to use the dealership sales process.
• Ensure adherence to policies and procedures for the Sales Department in concert with the General Sales Manager and the General Manager.
• Assist the General Sales Manager with recruiting, interviewing, hiring and firing of employees.
• Provide appropriate training for all Sales Department employees in all areas necessary to deliver results.
• Perform other related duties as assigned or requested.

Supervisory Responsibilities

• Establish departmental work schedule, balancing the workloads of all employees.
• Train all sales personnel.
• Ensure adherence to policies and procedures for the Sales Department in concert with the General Sales Manager and the General Manager.
• Assist the General Sales Manager with recruiting, interviewing, hiring and firing of employees.
• Provide appropriate training for all Sales Department employees in all areas necessary to deliver results.

Qualifications & Job Requirements

• Five years’ progressive experience within the Sales Department of a motor vehicle dealership or comparable experience managing a sales organization.
• High School Diploma or equivalent degree or greater required.
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Ability to take initiative and problem solve.
• Knowledge and experience with sales of Harley-Davidson motorcycles and other products sold by the dealership, or the demonstrated ability to quickly learn them.
• Applicable experience in big ticket retails sales strongly preferred.
• Passion for the motorcycling lifestyle and riding community.
• Must have ability to relate with broad customer base.
• Excellent verbal and written communication skills.
• Ability to present oneself as well as the company in a professional manner.
• Knowledge of applicable laws/policies/principles/etc.
• Must be computer literate and proficient with Microsoft Office Suite, along with general email/internet.
• Experience using various Google Drive applications to include but not limited to Google Sheets and Google Docs a plus.
• Attention to detail.
• Interpersonal skills and customer service skills required.
• Approachable, likeable, and enthusiastic personality.
• High energy level needed.
• Be self-motivated, positive, driven and helpful.
• Ability to handle confidential information responsibly.
• Great customer service, excellent personal communication, and demonstrated closing skills.
• Ability to work a flexible schedule including weekends, Holidays, and evenings.
• Must be able to work effectively with all areas of the dealership to maximize both the buying experience of the customer and the profitability of the dealership. Experience with CRM and/or computerized inventory systems, or the ability to quickly learn.
• Valid driver’s license and motorcycle endorsement.

Physical Demands

• Requires the use of both hands.
• Occasionally required to bend, stoop, crouch, reach, and lift 25lbs of material.
• Requires standing and/or walking for extended periods of time.
• Requires the ability to balance and push an 800+lb motorcycle.

Working Conditions

• The noise level in the work environment is usually loud.
• Potential exposure to battery acid, gasoline, chemical cleaning materials or other toxic materials commonly found in a motor vehicle service department.
• Occasionally exposed to exhaust fumes or other airborne particles.
• Frequently works near moving mechanical parts.