Forward Air Corporation

Sales Manager - Indirect

Forward Air Corporation  •  United States (Onsite)  •  5 hours ago
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Job Description

Responsibilities

  • Develop and execute channel sales strategies to drive revenue growth through indirect sales partnerships.
  • Identify, recruit, onboard, and develop new channel partners, agents, brokers, referral partners, and strategic alliances.

  • Manage and grow existing partner relationships to increase revenue, market penetration, and customer acquisition.

  • Educate and enable partners on Forward's service offerings, value proposition, operational capabilities, and sales processes.

  • Collaborate with partners to identify, qualify, and pursue new business opportunities.

  • Support partner-led sales activities through solution development, pricing guidance, proposals, and customer presentations.

  • Serve as the primary point of contact for assigned channel partners and partner-driven opportunities.

  • Work closely with Operations, Product, and Commercial teams to ensure successful execution of partner-generated business.

  • Monitor partner performance against established revenue, activity, and growth objectives.

  • Develop joint business plans and account strategies with key channel partners.

  • Maintain accurate pipeline management, forecasting, partner activity tracking, and reporting within CRM systems.

  • Analyze market trends, competitive activity, and channel opportunities to identify new growth strategies.

  • Represent Forward at partner meetings, conferences, trade associations, and industry events.

  • Resolve escalated partner concerns and facilitate cross-functional support when needed.

  • All other duties as assigned to meet evolving business needs.

Qualifications

  • Education: Undergraduate degree in business, sales, supply chain, or a related field preferred; High School Diploma or GED equivalent required.
  • Certification/Licensure: Supply Chain / Logistics industry certifications preferred.
  • Experience: 6+ years of B2B or enterprise sales experience, preferably in transportation or logistics.
  • Proven success developing and managing indirect sales channels, strategic partnerships, or agent networks.
  • Experience influencing and driving revenue through third-party partners and matrixed stakeholder relationships.
  • Demonstrated ability to grow partner-generated revenue and build long-term strategic relationships.
  • Strong negotiation, presentation, facilitation, and executive-level communication skills.
  • Ability to influence cross-functional partners without direct authority.

  • CRM proficiency (Salesforce preferred).
  • Demonstrated discretion and confidentiality in handling and protecting sensitive information.
  • Technical: Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.).
  • Environment: Comfort commuting to/from and working in a 100% onsite setting (listed in this posting), with travel for related meetings/events.

    Forward Air is an Equal Opportunity Employer

#LI-Onsite #LI-BT1

Forward Air Corporation

About Forward Air Corporation

Forward Air has been a leader in the expedited ground transportation industry for over 40 years. Our portfolio of services has evolved to meet each customer’s unique shipping needs, including expedited linehaul (TL & LTL), pick-up and delivery, intermodal drayage, pool distribution, and specialized temperature-controlled logistics services.

At Forward, we drive industry innovation and continuously strive to develop better technologies, systems, and tools for our customers throughout North America – to keep your business moving forward. We are more than a transportation company. As a single resource for your shipping needs, we are your supply chain partner.

Industry
Transportation & Logistics
Company Size
1,001-5,000 employees
Headquarters
Greeneville, Tennessee
Year Founded
1993
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