eRecruiter

Sales Manager (FMCG/Food Ingredients)

eRecruiter  •  Federal Republic of Nigeria / Republic of Niger (Onsite)  •  2 months ago
Apply
Save Job
Mark Applied Mark Interviewed Mark Offered
Hide Job Report Job
AI can make mistakes so check important info. Chat history is never stored.

Job Description


Our client is a key player in the agricultural production sector. They are looking to hire a
motivated, results-driven
Sales Manager
to spearhead plantain flour sales in Nigeria and
internationally. The successful candidate must have strong prior successful B2B sales
background in packaged goods, preferably bulk flour. International sales leads and exports.
JOB SUMMARY
The ideal candidate will own end-to-end revenue generation for plantain flour across domestic and international
markets by building predictable B2B demand pipelines, securing large-scale buyers, and
ensuring consistent off-take of production capacity (target: 100% absorption of output, scaling
to 400 MT/month).
This is a revenue generating role, not a relationship management role.
The Sales Manager is accountable for:
• Selling 100% of monthly production output (initially 100–200 MT, scaling to 400
MT/month)
• Building a predictable pipeline of B2B buyers (domestic + export)
• Securing repeat bulk contracts with distributors, manufacturers, and food processors
• Developing export channels into at least 2–3 active international markets
• Maintaining pricing discipline to protect margin while achieving volume targets
JOB RESPONSIBILITY
1. Revenue Generation & Sales Execution
• Drive bulk sales of plantain flour to:

  • Distributors

  • Food manufacturers

  • FMCG aggregators

  • institutional buyers

• Convert production capacity into consistent purchase contracts
• Achieve monthly off-take targets aligned to factory output
• Manage deal cycles from lead generation to payment confirmation
2. Market Development (Nigeria + Export)
• Build structured buyer database across:

  • Nigeria (regional distributors, wholesalers, food processors)

  • West Africa (Ghana, Côte d’Ivoire, Senegal, etc.)

  • Europe, North America, and Asia (diaspora + ethnic food markets + industrial users)

• Identify high-demand segments:

  • gluten-free food manufacturers

  • bakery ingredient suppliers

  • ethnic food distributors

  • health food brands

• Continuously map new market opportunities
3. Export Development & Market Entry
• Identify and pursue export buyers, agents, and distributors
• Participate in international trade fairs, food exhibitions, and sourcing events
• Build export-ready sales pipeline including:

  • documentation requirements

  • buyer compliance expectations

  • logistics coordination with operations team

• Develop at least 2 active export channels within 12–18 months
4. Strategic Partnerships (White Label / Private Label)
• Develop “black label / private label” partnerships with global distributors
• Position the company as a contract manufacturer for branded flour products
• Negotiate long-term supply agreements with volume commitments
• Build recurring revenue contracts instead of one-off sales
5. Pricing Strategy & Revenue Optimization
• Maintain structured pricing database:

  • domestic pricing tiers

  • export pricing structures

  • volume-based discounts

• Protect gross margin while driving volume growth
• Provide feedback loop to operations on price sensitivity vs demand
6. Pipeline Management & Sales Discipline
• Build and maintain CRM-style pipeline tracking:

  • lead stage

  • negotiation stage

  • committed buyers

  • repeat customers

• Ensure visibility of:

  • monthly forecasted demand

  • conversion rates

  • deal velocity

• Maintain disciplined follow-up cycles for all prospects
7. Trade Events & Market Representation
• Identify and attend relevant:

  • international food fairs

  • FMCG expos

  • ingredient sourcing conferences

• Convert events into measurable pipeline growth (not networking-only participation)
• Build structured post-event follow-up systems
8. Reporting & Revenue Intelligence
• Submit weekly sales performance reports:

  • volume sold vs target

  • pipeline status

  • conversion rates

  • revenue forecast

• Provide market intelligence:
o competitor pricing
o demand trends
o buyer feedback
• Flag risks to sales absorption early (not after production issues occur)
JOB REQUIREMENT
• Minimum 7–10 years in B2B FMCG / food ingredient sales
• Proven experience selling bulk packaged goods OR commodities OR food manufacturing inputs
• Experience managing large volume accounts (not retail sales)
Candidate must demonstrate:
• Actual history of selling at scale (tonnage, pallets, container volumes)
• Documented revenue achievements (not vague targets)
• Experience closing institutional or distributor-level contracts
• Ability to handle long sales cycles and negotiation pressure
• Prior exposure to international buyers or export processes
• Experience with trade documentation or cross-border logistics
• Familiarity with food import requirements (FDA, EU, etc.)
SKILLS & COMPETENCIES
• Strong negotiation ability at institutional level
• Ability to build and manage structured sales pipelines
• High resilience in deal closure cycles
• Strong communication and persuasion skills
• Data-driven sales mindset (not intuition-based selling)
PERFORMANCE EXPECTATIONS (FIRST 90 DAYS)
• Active buyer pipeline established (minimum 30–50 qualified leads)
• First repeat bulk buyers secured
• Clear pricing and segmentation strategy defined
• Initial export leads identified
• Monthly demand forecast aligned with production output
• CRM or structured tracking system operational
eRecruiter

About eRecruiter

eRecruiter Africa was born from the need to have a Pan-African recruitment consulting firm that places the client first. Our goal is to be the best recruiter in Africa, in the industries we operate.

We succeed because we dare to think differently from our competitors and ask our clients the right questions, thereby uncovering what they may not have thought of. We truly understand our markets and are passionate about it.

We have continued to develop our markets and venture into new territories. Currently, we recruit into the entire African Market. We deliver the right candidates while taking into consideration the role and organizational fit. Our clients are at the heart of our business and we always take an interest in our clients’ business – that’s why we always get it right first time. We currently have a 99% client retention rate

Industry
Consulting & Advisory
Company Size
51-200 employees
Headquarters
Ikeja, NG
Year Founded
2012
Website
erecruiterafrica.com
Social Media