Job Description

Our client is a global leader in fire protection, specializing in both fire detection and suppression systems for commercial, industrial, and high-risk environments. Their solutions are designed to protect life, property, and business continuity by combining early-warning detection with rapid, effective fire response.

On the detection side, they manufacture advanced smoke, heat, and multi-sensor detectors connected to intelligent control panels that provide real-time monitoring, alarms, and automated safety responses. This ensures fires are identified at the earliest possible stage, allowing prompt action to minimise damage.

For suppression, they offer versatile mechanical systems, including sprinklers, pumps, and flow-switches. These are tailored to specific risks and integrate seamlessly with detection systems, ensuring coordinated and efficient fire mitigation.

Renowned for reliability, innovation, and compliance with international standards, they deliver complete, configurable fire safety solutions trusted by businesses worldwide.

Job Purpose

The Sales Manager of Energy Storage Fire Systems (ESS) APAC is responsible for developing and executing fire alarm systems selling to energy storage industry across Asia, excluding China (where they have separate dedicated support). The successful candidate will work closely with key business partners, marketing, manufacturing, customer service, and the senior management team to maximize growth, development and return on investment of the business today and in the future.

The sales approach begins by identifying customer demands before they become challenges. Our client committed to delivering customer success through their comprehensive expertise in fire alarm and releasing control. Manage all aspects of engagements with existing and new customers for their fire alarm systems organization. You will build relationships and understand customer business to provide appropriate products or solutions. You will define sales and growth strategy toward key customers while aligning with critical sales business objectives. You will identify opportunities and build credibility with customers and utilize your product knowledge to deliver the value proposition to the customers.

Highly competitive package consisting of basic salary made up with generous commission scheme and other benefits. The base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.

Key Responsibilities

• Manage and support Engineered System Distribution (ESD) channel partners
• End-user engagement and support
• Support products and customers
• Utilize CRM SalesForce
• Provide technical support
• Assist with applications & solutions
• Identify opportunities and manage momentum through the sales cycle
• Articulate and deliver Potter value proposition
• Manage and plan accounts
• Negotiate and close
• Establish rapport with customers

Required Skills & Abilities

• Fluency in an Asian language and English is essential.
• Strong interpersonal skills, acting with integrity, professionalism, and confidentiality
• Excellent communication, negotiation, and presentation abilities
• Effective time management and organisational skills, with the ability to meet deadlines
• Analytical and problem-solving skills
• Ability to prioritise and delegate tasks appropriately
• Understanding of B2B sales, distribution networks, and regional business practices
• Strong listening skills and the ability to quickly identify customer needs
• Ability to work independently and travel extensively across Asia.
• Proven experience in sales management, preferably in international or European markets

Required Qualifications

• Minimum of 8 years experience in sales, ideally within fire protection, life safety, or industrial sectors
• Bachelors degree in Business, Engineering, or a related discipline
• Significant experience in a sales or account management related field
• Familiarity with sales processes, customer service principles, and CRM systems (Salesforce experience desirable)
• Comfort using technology including Microsoft Office Suite
• Ability and willingness to travel

We value

• Post secondary education
• Bachelor's degree or equivalent experience
• Excellent communication skills
• Knowledge of fire alarm systems used in battery energy storage system
• Ability to influence at varying levels across the organization
• Ability to handle multiple priorities and navigate in a highly matrixed environment
• Proactive, self-starter personality with results-oriented attitude
• Strong capability in consultative selling: identifying opportunities, delivering value proposition, negotiating, and closing
• Proficient with Microsoft Windows, Word, Excel, PowerPoint and Teams