Job Description

| Job Purpose

| The Sales Manager is responsible for planning, leading, and executing sales strategies for academic programs, professional certificates, and online learning offerings. The role aims to increase student enrollment, drive revenue growth, and build strategic partnerships , while ensuring full compliance with university policies, academic standards, and quality assurance requirements.

| Key Duties and Responsibilities

| 1. Sales Strategy and Planning

• Develop and implement annual sales plans aligned with strategic objectives

• Set measurable sales targets related to enrollment numbers, revenue, and market expansion.

• Analyze the higher education and online learning market to identify growth opportunities.

2. Sales Operations Management

• Oversee the promotion and sale of academic programs, diplomas, professional certificates, and e-learning programs.

• Manage the full sales cycle from lead generation to student enrollment.

• Optimize direct and digital sales channels (B2C and B2B).

3. Team Leadership and Performance Management

• Lead, supervise, and motivate the sales team to achieve and exceed targets

• Establish clear KPIs and monitor team performance on a regular basis.

• Provide ongoing coaching, training, and professional development for sales staff.

4. Partnerships and Relationship Management

• Build and maintain strategic relationships with corporate partners, educational institutions, and training centers

• Represent the University at education fairs, exhibitions, and industry events.

• Ensure a high-quality experience for prospective students and institutional partners.

5. Internal Coordination and Compliance

• Coordinate closely with Admissions, Marketing, Academic Affairs, and Finance departments.

• Ensure accuracy and transparency of information provided to prospective students.

• Ensure compliance with policies, procedures, and accreditation standards.

6. Reporting and Continuous Improvement

• Prepare periodic sales performance reports, including enrollment statistics and revenue analysis.

• Analyze results and recommend continuous improvement initiatives.

• Present reports to senior management in line with approved reporting frameworks.

| Authority and Decision-Making |

 Propose sales strategies, plans, and improvement initiatives.

 Assign tasks and approve daily sales activities within the team.

 Recommend incentive schemes, bonuses, and performance-based rewards in accordance with University policy. Represent the University within the limits of delegated authority.

Requirements

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• Prior experience in higher education or online education is a strong advantage.
• Minimum of 5 years of experience in sales, with at least 3 years in a leadership role.
• Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s degree preferred).

Required Skills and Competencies

• Strong leadership, negotiation, and persuasion skills.
• Solid understanding of the online education and digital learning market.
• Excellent analytical, planning, and decision-making abilities.
• Proficiency in CRM systems and sales performance reporting tools.
• Excellent communication skills in English (Arabic is a plus).

Key Performance Indicators (KPIs)

• Achievement of approved sales and enrollment targets.
• Lead-to-enrollment conversion rates.
• Annual revenue growth.
• Student and partner satisfaction levels.
• Compliance with university policies and standards