Job Description

At CDW, we make it happen, together. Trust, connection, and commitment are at the heart of how we work together to deliver for our customers. It’s why we’re coworkers, not just employees. Coworkers who genuinely believe in supporting our customers and one another. We collectively forge our path forward with a level of commitment that speaks to who we are and where we’re headed. We’re proud to share our story and Make Amazing Happen at CDW.

The Sales Manageris responsible forleading a team of Account Directors and Account Managers within the Corporate Sales Division in our North Office in Manchester, meeting and exceeding salesRevenueand profit goals through the ownership of that teamand setting overall teamstrategy & objectives

This role isultimately accountablefor individual and team productivity and serves as a leader within the Sales organisation.

Core expectations of this role aretoonboard, coach andretainsales talent in CDW and drive interdepartmental collaboration, nurturing internal and external stakeholder relationships.

Developcustomer centricstrategies to get deeper into accounts across CDW’s Tech Sourcing, Professional Services and Managed Services capabilities.Every aspect of the role should beinformed by a customer centric approach

This role will develop business relationships with customers and enhance customer loyalty by providing a superior customer experienceThe Sales Manager will coach,develop, and manageateam of direct reportsgeneratinga minimum of £70 MillionrevenuePA.

Success Measures

• Achievement of revenue and GP targets, growth of individual teams’ attainment

• Oversight and direction to elevate Protect & Grow, and High Potential account through the ‘Steps to Success’

• Development and maintenance of peer-to-peer leadership relationship with top 20% Revenue accounts

• Development and maintenance of peer-to-peer leadership relationships with vendors

• Acquisition,developmentand retention of high performing sales talent

What you will do

CDW/ team

• Coach and advise team on strategies to improve sales performance, achievegoalsand meet expectations

• Create team orientated sales environment that rewards success and supports continuous improvement

• Ensure CDW policies and procedures and code of conduct are adhered to and creates an environment that models the CDW way

• Participate in and potentially lead projects and/or task forces

• Coach sales leaders to manage their sales teams effectively and profitably via regular 1-2-1s and team meetings

• Promote best practices to ensure sales efficiency and productivity

• Remove barriers to execution for the team.

• Support and steer RFP responses to increase win probability

• Day to day co-worker administration (holiday, expenses, sicknessetc)

• Townhall ownership and delivery

• Celebrate individual and team wins in line with the CDW culture

• Weekly, monthly, quarterly forecast, pipelinemanagementandrigour

Customer

• Identifyandparticipatein customer facing meetings and activities

• Create and implement operating plans to achieve sales initiatives and segment goals

• EngagerelevantCDWandPartnerresources on target accounts

• Identifynew business opportunities and develops strategies tooptimisenew potential business including strategic campaign formulation and ownership

• Acting as an executive sponsor forappropriate accountrelationships.

• Understand and present CDW GTM and ‘offer’

Vendor

• Understand and present CDW GTM and ‘offer’

• Relationship management and peering with Partner counterparts

• Working with vendor peer on deal and account-based strategy and alignment

• Identifyand execute campaigns

Strategy

• Build out ‘Sales and Solutions Performance Planning’strategy in conjunction with Sellers,customersand CDW peers

• Work with other CDW businessteamsacross operations, sales,legal, finance, marketing, vendor management to improve and transform engagement and internal process

• Defining,contributingandmaintaininga high-performance cultureby managementmanaging and leading teams within the CDW framework

• Develop and assign salesaccountplans for account team

• Manage Quarterly Business Review process

• Developandmanage monthly/quarterly sales forecasts

• Develop account strategies in tandem with AccountDirectorthat promote profitable growth

• Operationaliseand implement annual strategies,initiativesand campaigns.

• Understand and oversee seller MEDDPICC process

What we expect of you

• Minimumor equivalentof;

• Bachelor'sdegreeor;

• Atleast3years of sales management experienceor;

• 2 years with a successfultrack recordin salesor;

• 3 years of executing on goals,and knowledge of CDW sales,productsandprocesses

• Strong consultative, solution based selling experience

• Experience of hiring, motivating,coachingandretainingdiverse sales teams

• Ability to work in high demand and visibility environment

• Adaptable, ability to lead through change

• Excellent time management skillsin order tomanage multiple projects and initiatives simultaneously

• Exceptional attention to detail and follow-up skills

• Strong internal and external customer acumen, working with each customer at the highest levels of ethics and integrity

Key competencies

• Sales Leadership Excellence–Combines deep sales acumen, strategic thinking, and practical experience to lead high-performing teams. Inspires and empowers sellers through clear direction, expert coaching, and a passion for results. Navigates complexity with resilience and clarity, cultivating a culture of accountability, collaboration, and continuous improvement to exceed revenue goals and drive customer success

• Impactful Communication– Combines communication expertise, emotional intelligence, and frontline experience to deliver clear, concise, and compelling messages. Adapts style and approach to suit diverse audiences

• Communication of Capability–Combines deep organisational knowledge, consultative selling skills, and customer insight to confidentlyrepresentCDW’s full portfolio. Articulates complex service offerings—across Tech Sourcing, Professional Services, and Managed Services—in ways that resonate with client needs and drive strategic engagement.

CDW is committed to being an AI-fluent organization

As a leader, you will champion and be accountable for our vision of becoming an AI-fluent organization. We expect leaders to model curiosity, encourage responsible AI adoption, and foster a culture of continuous learning. You don’t need deep technical expertise, but you should be comfortable exploring how AI can enhance strategy, decision-making, and team performance. Your role includes guiding others in building confidence and capability with AI tools and practices, while promoting openness to experimentation and shared learning.

Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that’s curious, adaptive, and ready to explore what’s possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.

About Us

CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what’s possible through technology. What makes CDW different isn’t just what we do—it’s how we do it. At CDW we act as one—building trust, speaking candidly, and working together to achieve more. We play to win—focusing on what matters most and delivering for our customers. And we think forward—staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That’s why we think of ourselves as coworkers, not just employees—working together to solve complex challenges and deliver real impact for our customers and communities.

As a full‑stack, full‑lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what’s next.

Together, we deliver the full promise of what technology can do. Together, we Make Amazing Happen.

CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.