1. Role Purpose

The Sales Manager – C&I and Residential Customers is responsible for developing sales opportunities and managing customer relationships in the Commercial & Industrial and Residential energy solutions segments.

The role focuses on promoting the company’s solar, energy storage, battery, smart energy, inverter, and related digital energy solutions to C&I customers, residential distributors, installers, developers, system integrators, and channel partners.

As part of a global mobile phone and smart technology group, the company is leveraging its strengths in consumer electronics, battery technology, smart devices, connectivity, IoT, software platforms, and global supply chain capabilities to expand into the smart energy and energy storage market.

2. Key Responsibilities

Sales and Business Development

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  Develop and execute sales plans for C&I and residential customer segments.
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  Identify and approach potential customers, including commercial building owners, factories, industrial parks, SMEs, residential developers, solar installers, distributors, dealers, and system integrators.
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  Build and maintain a strong sales pipeline for solar, energy storage, battery, inverter, and smart energy solutions.
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  Generate new leads through market visits, customer referrals, partner networks, trade shows, digital channels, and industry events.
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  Manage the full sales cycle from prospecting, customer engagement, solution introduction, quotation, negotiation, closing, and after-sales coordination.
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  Achieve assigned sales targets, revenue goals, and market expansion objectives.

Customer and Channel Management

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  Develop and maintain strong relationships with C&I customers, residential channel partners, installers, distributors, and developers.
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  Understand customer needs, electricity usage patterns, investment priorities, technical requirements, and purchasing processes.
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  Support channel partners in product positioning, sales activities, customer presentations, and quotation preparation.
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  Provide regular follow-up with customers and partners to drive conversion and customer satisfaction.
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  Maintain accurate customer records, account plans, sales activities, pipeline status, and opportunity updates.
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  Support partner onboarding, training, and performance tracking where applicable.

Product and Solution Promotion

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  Promote the company’s energy solutions portfolio, including:
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    Residential energy storage systems.
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    C&I energy storage systems.
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    Solar-related solutions.
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    Battery packs and battery systems.
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    Inverters and power conversion solutions.
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    Smart energy management platforms.
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    Monitoring and IoT-enabled energy solutions.
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  Deliver product presentations, solution briefings, and basic commercial proposals to customers and partners.
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  Work with technical teams to clarify product specifications, application scenarios, system configuration, and customer requirements.
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  Support product demonstrations, roadshows, workshops, and marketing events.
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  Collect customer feedback and market insights to improve product positioning and sales strategy.

Proposal, Pricing, and Contract Support

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  Prepare quotations, commercial proposals, product comparison materials, and sales documentation.
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  Coordinate with technical, product, finance, logistics, legal, and after-sales teams to ensure proposals are accurate and feasible.
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  Support price negotiation, contract review, payment terms, delivery schedules, and warranty discussions.
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  Follow up on purchase orders, delivery status, invoicing, payment collection, and customer documentation.
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  Identify commercial, delivery, or customer risks and escalate issues when needed.

Market Intelligence and Reporting

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  Monitor market trends in residential solar, C&I energy storage, distributed energy, electricity cost optimization, and green energy solutions.
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  Track competitor products, pricing, channel activities, customer preferences, and market demand.
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  Provide regular sales reports, pipeline updates, forecast reports, and market feedback to management.
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  Support local go-to-market strategy, channel development, and customer segmentation.
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  Identify emerging opportunities in factories, commercial buildings, industrial parks, residential projects, and installer networks.

Cross-functional Collaboration

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  Work closely with technical support, product, marketing, logistics, finance, legal, and after-sales teams to support customer requirements.
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  Coordinate with regional and global teams to align sales activities, product positioning, pricing, and market priorities.
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  Support marketing campaigns, product launches, training sessions, exhibitions, and industry events.
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  Ensure smooth communication between customers, partners, and internal teams throughout the sales and delivery process.

Requirements

3. Requirements

Education

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  Bachelor’s degree in Business Administration, Marketing, Economics, Engineering, Electrical Engineering, Renewable Energy, Energy Management, or a related field.
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  Technical background in electrical engineering, energy, solar, or power systems is an advantage.

Experience

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  2–5 years of experience in sales, business development, channel sales, account management, or solution sales.
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  Experience in one or more of the following industries is preferred:
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    Solar energy.
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    Energy storage systems.
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    Inverters or electrical equipment.
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    Smart home or IoT solutions.
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    Consumer electronics.
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    Telecommunications.
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    Building materials or construction-related products.
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    Industrial products or technical solutions.
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  Experience working with C&I customers, distributors, dealers, installers, EPCs, system integrators, or residential channels is an advantage.
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  Experience in a multinational company, technology company, mobile phone group, electronics manufacturer, or energy solution provider is preferred.

Industry Knowledge

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  Basic understanding of C&I and residential energy solution markets.
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  Familiarity with solar PV, energy storage, batteries, inverters, smart meters, monitoring systems, or energy management platforms is preferred.
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  Understanding of customer decision-making processes in C&I and residential channels.
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  Knowledge of distributed energy, electricity cost savings, backup power, self-consumption, and peak shaving applications is an advantage.
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  Awareness of product warranty, after-sales service, installation process, and channel sales models is preferred.

4. Required Skills

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  Strong sales mindset and customer-oriented approach.
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  Good business development, prospecting, and relationship-building skills.
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  Ability to manage leads, follow up opportunities, and close deals.
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  Good communication, presentation, and negotiation skills.
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  Ability to explain technical products in a clear and customer-friendly way.
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  Strong coordination skills with internal teams and external partners.
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  Good analytical skills and ability to understand customer needs.
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  Ability to work independently, travel for customer visits, and manage multiple opportunities.
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  Proficiency in English for business communication, reporting, and coordination with regional/global teams.
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  Positive attitude, high ownership, resilience, integrity, and willingness to learn.

5. Key Performance Indicators

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  Sales revenue and order achievement for C&I and residential segments.
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  Number of new customers, partners, and opportunities generated.
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  Sales pipeline value, conversion rate, and deal closing rate.
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  Growth and performance of distributors, dealers, installers, and channel partners.
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  Customer satisfaction and quality of relationship management.
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  Accuracy and timeliness of sales forecasts, pipeline updates, and reports.
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  Effectiveness of product presentations, customer visits, and partner support.
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  Contribution to market expansion, brand awareness, and channel development.

Benefits

6. Benefits

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  Competitive salary and sales incentive scheme.
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  Opportunity to join a global mobile phone and smart technology group expanding into the smart energy market.
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  Exposure to fast-growing solar, energy storage, and distributed energy sectors.
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  International working environment with collaboration across regional and global teams.
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  Training opportunities in smart energy, battery systems, solar, and energy storage solutions.
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  Career development opportunities in sales, channel management, key account management, or energy business leadership.
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  Health insurance, social insurance, annual leave, and other benefits according to company policy.