Cogent Analytics

Sales Manager - Capital Equipment

Cogent Analytics  •  $110k/yr  •  Columbus, OH (Onsite)  •  2 months ago
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Job Description


Out client is seeking a high-impact Sales Manager to lead the development and growth of the wide format business across the United States, Canada, and Mexico. Reporting directly to the EVP of Sales, this role is a critical leadership position within the organization and is responsible for establishing them as the market leader for wide format horizontal cutting solutions in North America.

Key Responsibilities

  •  
  • Sales & Market Leadership
  • Own the North American wide format sales strategy for horizontal cutting solutions under the direction of the EVP of Sales
  • Drive direct revenue through active customer engagement while developing the long-term sales infrastructure for the horizontal vertical market
  • Establish territory coverage, account strategy, and pipeline discipline aligned with EVP-led forecasting and operating cadence
  • Identify and develop opportunities across wide format graphics, signage, display, and industrial applications, with crossover into corrugated, commercial print, labels, and packaging

  • Customer & Partner Engagement
  • Serve as the executive-facing subject-matter expert for wide format solutions
  • Conduct high-level customer presentations, on-site evaluations, and executive briefings
  • Collaborate with applications, service, and operations teams to ensure customer success and strong post-sale outcomes

  • Leadership, Reporting & Team Development
  • Operate as the vertical leader within EVP-led sales organization
  • Provide regular updates, forecasts, and strategic recommendations directly to the Executive Vice President of Sales
  • Partner with the Executive Vice President of Sales to define hiring plans, coverage models, and growth milestones for the wide format team
  • Mentor and support future sales team members as the vertical scales
  • Deliver structured market feedback to guide executive decisions on investment, staffing, and product focus 

Travel Expectations

  • Travel will exceed 70% initially, focused on customer acquisition, territory development, and market education
  • Travel requirements are expected to decrease as additional sales and support resources are added under this vertical 
  • Travel will be across the U.S., Canada, and Mexico

Requirements and Qualifications

  • 7+ years of capital equipment sales experience, preferably in wide format, laser or knife cutting, digital finishing, or industrial automation
  • Proven success selling complex, high-value technical solutions
  • Strong consultative selling skills with the ability to engage executive, technical, and operational stakeholders
  • Demonstrated experience building or scaling a market, product line, or territory
  • Direct experience with horizontal cutting systems, laser cutting, or routing technologies
  • Background in wide format graphics, signage, packaging, display, corrugated or industrial applications
  • Exposure to wide format, signage, commercial print, corrugated, labels, or packaging workflows
  • Prior experience hiring, mentoring, or leading sales professionals
  • Experience operating within a distributor–OEM sales model 

Compensation and Benefits

  • Base salary of $90 - 110,000 dependent on experience
  • Competitive commission and bonus structure
  • Health, Dental, and Vision insurance
  • Short & Long term disability insurance
  • 401(k) plan, profit sharing, PTO
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Cogent Analytics

About Cogent Analytics

Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states.

Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve.

At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices.

Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities.

At Cogent, your business is our business — let's build something together.

Website: www.cogentanalytics.com

Email: info@cogentanalytics.com

Phone: (336) 665-8154

Industry
Consulting & Advisory
Company Size
201-500 employees
Headquarters
Greensboro, NORTH CAROLINA
Year Founded
2014
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