We are hiring for a Sales Manager — Employer Health & Wellness
Location: Remote — Northeast US preferred (NY / NJ / CT / PA / MA)
Type: Full-Time
Eligibility: US Citizen.
ABOUT APPEX INNOVATION
Appex Innovation is a digital health company building the future of workforce health management. Our flagship platform, MyHealth, gives employees one connected place for their complete health story — while giving employers real-time population health insights, predictive risk identification, and measurable ROI on healthcare spend.
We are live across 1.8 million+ lives and growing rapidly in the US employer market. We are a lean, founder-led team and this is a ground-floor opportunity to own and build our US sales function from day one.
THE ROLE
• We are looking for a hungry, relationship-first sales professional who has sold health and wellness solutions into US employers before — and has the CHRO, VP HR, and Benefits Director relationships to prove it.
• This is not a role for someone who needs a large team, a mature sales playbook, or an established brand to lean on. This is a role for someone who thrives in a startup environment, knows how to open doors independently, and wants to own a market.
• Your mandate for the first 3–4 months is clear: 2 to 5 signed pilot customers. Pilots may be paid or unpaid depending on the employer — what matters is getting MyHealth in front of real workforces and proving the value.
• You will work directly with the CEO to close deals. Your job is to open doors and drive pipeline. Closing will be a team effort.
WHAT YOU WILL DO
Pipeline Development
- Identify, prioritize and prospect mid-to-large US employers (500–10,000 employees) across target verticals including financial services, professional services, manufacturing, logistics and retail
- Build and manage a pipeline of 30–50 qualified employer opportunities within the first 90 days
- Leverage existing CHRO, VP HR, and Benefits Director relationships to generate warm introductions and early meetings
Outreach & Engagement
- Drive outbound prospecting via LinkedIn, email, phone, and industry events
- Represent Appex Innovation and MyHealth at HR industry conferences including SHRM, HLTH, and Benefits forums
- Conduct discovery calls, product demos and follow-up conversations independently and alongside the CEO
Pilot Conversion
- Qualify and convert prospects into signed pilot agreements within the first 3–4 months
- Own the full sales cycle from first conversation to signed agreement for deals under $50,000 ACV; co-sell with CEO on larger opportunities
- Coordinate with the product and implementation team to ensure a smooth pilot onboarding experience
Market Intelligence
- Feed competitive insights, buyer objections, and market feedback directly to the product and leadership team
- Actively contribute to refining the US go-to-market strategy, pricing, and positioning based on real buyer conversations
Must Have
- 3–5 years of B2B sales experience selling health, wellness, benefits, or HR technology solutions into US employers
- Demonstrated track record of selling to and building relationships with CHROs, VP HRs, Benefits Directors, or Total Rewards leaders at companies with 500+ employees
- Experience working in or alongside a startup or early-stage company — you know how to operate without a large support structure
- Proven ability to self-source pipeline — you do not wait for leads to come to you
- Existing network of HR and benefits decision-makers you can call on immediately
- Strong written and verbal communication — you can run a compelling demo and write a crisp follow-up email
- Based in the Northeast US (NY / NJ / CT / PA / MA preferred) with ability to travel for meetings and conferences
Nice to Have
- Experience selling digital health, employer wellness platforms, population health management, or EAP solutions specifically
- Familiarity with HIPAA compliance requirements and employer health data privacy considerations
- Experience with CRM tools (Zoho CRM preferred) and LinkedIn Sales Navigator
- Existing relationships within SHRM, NBGH, or employer health coalition networks
Not a Fit If
- You have only sold to hospitals, payers, or health systems — this role is purely employer / HR buyer focused
- You need a large established brand to open doors
- You are looking for a pure account management role — this is new business development first
WHAT SUCCESS LOOKS LIKE
Day 30: 30+ qualified prospects identified, 10+ first meetings completed
Day 60: 20+ active opportunities in pipeline, 3+ demos delivered
Day 90–120: 2–5 signed pilot agreements, first pilot customers onboarded
Month 6+: Conversion of pilots to full contracts, expansion pipeline established
WHY JOIN APPEX INNOVATION
- Ground-floor US sales role — you will build the playbook, not follow one
- Direct access to the CEO on every major deal — no layers, no bureaucracy
- A product that genuinely solves a real problem — this is not a hard sell when you are in front of the right buyer
- Competitive compensation with uncapped upside tied directly to your results
- A company with 1.8 million lives on platform and growing — you have proof points to sell with
Appex Innovation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
