ORAC® is a Belgian family company and global leader in the design and production of high-quality 3D decorations. It offers a wide range of skirting boards, cornice mouldings, wall panels and decorative elements such as profiles for indirect lighting. These products are distributed in over 90 countries around the globe.
Since the company was founded 50 years ago, it has continuously updated its technology, materials and design. This is reflected in the number of innovations, in plastic technology and other areas. The approach is based around the ORAC® philosophy: to stimulate creativity and to inspire users to create exceptional spaces that highlight their personalities. Orac Decor® makes this possible and simple, with easy installation, versatility and ease of use. From functional skirting boards to impressive cornices, ORAC® stands for complete creative freedom based on your own style and personality.
Sales Manager Baltics
With an eye for interior design… and a drive to open every door.
Are you a hands-on commercial leader who gets energy from being with customers, coaching your team, opening new doors and building customer relationships? Do you love the mix of leading people and personally driving growth? Then read on. But first. Let us tell you who we are.
At Orac, we believe every wall is a blank canvas. Where others see a flat surface, we see a world of possibilities. Welcome in the world of Orac. The world of architectural elements, made for walls.
We are a family-owned Belgian company that has been a leader in architectural elements for walls for over 50 years. From our headquarters in Ostend, our innovative products are available across Europe, from Paris to Köln, London, Barcelona, Slovakia, Lecco, and beyond.
Our commitment to sustainability is at the heart of everything we do. We strive to make a positive impact not only today but also for future generations. Sustainability is a core value that guides our choices—choosing the good one for our planet, people, and community.
We believe in a world in which digital technologies and data enhance the customer experience. A solid digital backbone combined with strong local teams is a powerful mix for our growth.
The Baltics are one of those growth markets. Three countries, real commercial potential. And that’s where you come in.
The role
Estonia, Latvia and Lithuania are high potential regions for Orac. Three active markets with strong local teams and a lot of untapped opportunities still ahead. We aim to double our Baltic revenue within two years.
As a Sales Manager Baltics you are based in Riga and you translate Orac’s commercial strategy into a clear, actionable growth plan for all three countries. You’re both the coach and the front runner. Guiding your team in commercial routines, while personally driving new customer acquisition, showroom development and key partnerships.
What you’ll own
Regional commercial strategy for Estonia, Latvia and Lithuania: country priorities, channel choices and customer targets.
Route-to-market design and execution. Who sells Orac, where and how.
New business development. Personally and through your teams. New showrooms, installers, designers, retailers and distributors. You build the pipeline and you close it.
Key account development. Turning good customers into strategic partners through structured plans, strong relationships.
Team leadership and field coaching. Setting clear goals, running joint visits, building commercial capability.
Brand visibility in the market. Showroom quality, local events, reference projects and training sessions.
What you bring?
A proven track record in B2B commercial leadership. You have built teams, opened markets and can bring successes with you.
A passion for being in the field. You are energized by customer contact.
Experience in new business development.
Strong route-to-market instincts. You understand how products reach customers and how to optimize that journey.
The ability to lead across cultures and countries. You adapt your style, you earn trust quickly and you create clarity for diverse teams.
Data-driven discipline. You use numbers to make decisions.
Fluent English. Knowledge of Lavian, Estonian or Lithuanian is a strong asset.
What Success Looks Like
Within 30 days, you get into the field. You join customers visits in each country, connect with every team member, and form your own view of where the biggest opportunities are.
Within 60 days, prospecting routines are running, joint visits are a weekly reality, and you’ve already identified your first new customer targets.
At 90 days, you have delivered your first business development wins and the teams are following consistent commercial routines under your guidance. They feel the difference.
What makes this role worth it
A high-impact, field oriented leadership role with real ownership in a growing region
The freedom to shape new customer approaches, channels and partnerships.
A dynamic travel-rich role where your impact is visible
A strong local team ready to grow with you
An attractive package including variable pay linked to regional performance
Colleague discount. We know you’ll love interior design, that’s why you can start using our colleague discount from day one.
Growth and learning development opportunities that help you broaden your knowledge
At Orac , passion, inspiration and loyalty are more than words. They shape the way we work together. We offer a dynamic, stable environment where your commercial impact is seen and rewarded. We look forward to welcoming you in the team!
Looking forward to your application.
After submitting your CV, you can expect feedback within one week
Interviews and next steps will be communicated to shortlisted candidates

ORAC is the international standard for quality 3D ornaments, innovating constantly in technology, materials and design. The result is a comprehensive and complete Orac range, from skirting boards and indirect lighting profiles to multifunctional profiles and cornice mouldings with real character. Contemporary quality solutions that are both functional and decorative.
With ORAC you can make every room unique, entirely in line with your style and personality, without any creative restrictions.
Dive into our world of imagination!