Key Responsibilities:

Business Development & Sales Growth

• 
  Drive sales growth by identifying and developing new business opportunities within the material handling, automation, manufacturing, warehousing, and industrial sectors.
• 
  Promote and sell automation solutions including cranes, hoists, warehouse automation systems, smart lifting solutions, and integrated material handling technologies.
• 
  Develop and implement strategic sales plans to achieve revenue, profitability, and market expansion targets.
• 
  Build and maintain a strong sales pipeline through prospecting, networking, industry engagement, and relationship management.

Key Account Management

• 
  Establish and maintain strong relationships with key customers, consultants, contractors, and industrial partners.
• 
  Understand customer operational challenges and recommend value-added automation solutions that improve productivity, efficiency, and safety.
• 
  Conduct client presentations, technical discussions, and commercial negotiations to secure long-term business partnerships.

Solution Selling & Technical Collaboration

• 
  Work closely with engineering, project, and technical teams to develop customized automation and material handling solutions based on customer requirements.
• 
  Support proposal preparation, costing, tender submissions, and project specifications.
• 
  Provide technical and commercial guidance throughout the sales cycle, from inquiry to project completion.

Market Intelligence & Strategy

• 
  Monitor market trends, competitor activities, and industry developments to identify emerging opportunities and customer demands.
• 
  Analyze market data and customer feedback to support strategic business planning and solution enhancement.
• 
  Participate in industry exhibitions, technical seminars, and networking events to strengthen market presence and business visibility.

Sales Performance & Reporting

• 
  Prepare sales forecasts, pipeline updates, and regular business performance reports for management review.
• 
  Ensure timely follow-up on quotations, negotiations, project execution, and payment collection.
• 
  Collaborate with internal stakeholders across operations, finance, engineering, and service teams to ensure seamless customer support and project delivery.

Requirements

Job Requirements:

Education & Experience

• 
  Bachelor’s degree in
  Engineering, Automation, Mechanical Engineering, Electrical Engineering, Business
  , or a related discipline.
• 
  Minimum
  5–8 years of sales or business development experience
  within industrial automation, material handling equipment, cranes, lifting systems, warehouse automation, or related industrial sectors.
• 
  Proven track record in managing industrial B2B sales and delivering revenue growth.

Skills & Competencies

• 
  Strong understanding of
  automation systems, material handling solutions, and industrial operations
  .
• 
  Excellent consultative selling, negotiation, and solution-based sales capabilities.
• 
  Strong commercial acumen with the ability to manage complex sales cycles and technical discussions.
• 
  Excellent communication, presentation, and stakeholder management skills.
• 
  Ability to interpret technical specifications and collaborate effectively with engineering teams.
• 
  Proficiency in Microsoft Office and CRM systems.

Personal Attributes

• 
  Results-oriented, proactive, and highly driven to achieve business targets.
• 
  Strong relationship-building skills with customer-centric mindset.
• 
  Analytical and strategic thinker with strong problem-solving capabilities.
• 
  Comfortable working in a fast-paced industrial environment with willingness to travel for customer engagements and project discussions.