Job Description

At 53 North Collection and Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that ‘feed your inner explorer’, we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

We are looking for a versatile and well-organized Sales Manager with an outward direct-sales focus to meet or exceed established sales targets.

Here is what we are committed to providing you with:

• Highly competitive wages
• An exceptional benefit plan for eligible associates & your family members
• Flexible scheduling to allow you to focus on what is important to you
• Discounts with our Crescent managed properties in North America for you & your family members
• Opportunity to grow with us
• A workplace that you can be proud of, where you are valued, trusted and supported by the team

Here is what you will be doing each day:

As our Sales Manager, you’ll be focused on driving group room revenue across the corporate, government, and association markets. You’ll be responsible for developing new business, managing existing accounts, and converting group leads into confirmed room blocks and meeting opportunities. Your day-to-day will include proactive sales calls, account development, prospecting, responding to RFPs, conducting site inspections, preparing proposals, negotiating rates and contract terms, and working closely with revenue management and operations to ensure a seamless client experience.

You’ll represent our hotels in the market through client meetings, networking events, sales calls, trade shows, familiarization tours, and local business development activities. You’ll maintain a strong understanding of market trends, competitor activity, and client needs, while positioning our hotels as the preferred choice for group accommodation in Edmonton.

You’ll also be responsible for maintaining accurate sales activities, account notes, booking details, follow-up actions, and production tracking in our sales systems. Building long-term relationships with corporate clients, government buyers, association planners, and third-party partners will be a key part of your success.

Does this sound like you?

If you have 3–5 years of hotel group sales experience, ideally within the corporate, government, or association markets, we want to hear from you. Experience with hotel sales systems such as Opera and Delphi are considered an asset. You should be confident in prospecting, account management, preparing proposals, negotiating contracts, handling RFPs, and converting group business.

At 53 North Collection and Crescent Hotels & Resorts, we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That’s why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture.