Job Description

THE OPPORTUNITY:

SALES MANAGER

REPORTS TO DIRECTOR OF SALES AND MARKETING

THE COMPANY:

Passion Drives Performance. InnVest succeeds because our people love what we do. Our entire team shares a deep-rooted passion for the world of hospitality & travel that extends far beyond the walls of our offices and locations.

Our company culture is built on collaboration. A nimble team where everyone has a voice at the table and an opportunity to pursue their passions. Our skillsets are as diverse as our portfolio, but we all have a singular focus: a belief that partnerships deliver the best results, an entrepreneurial approach to decision making, respect for others, a strong sense of integrity and a curiosity to challenge the status quo.

With over 75 hotels in our portfolio, representing 18 internationally recognized hotel brands, InnVest is the largest independent owner of hotels in Canada. In addition, our management team oversees the day-to-day activities of almost 70 hotels also making InnVest the largest independent operator of hotels in Canada. InnVest’s portfolio is geographically diverse with hotels from Vancouver, BC to Corner Brook, NL but also experientially diverse from roadside inns to luxury urban properties.

At InnVest, our mission is simple – to deliver outstanding guest experiences and superior returns on quality hospitality investment. A career at InnVest will provide you with unrivalled opportunities and invaluable exposure to Canada’s largest independently-owned and operated hotel portfolio.

THE HOTEL:

The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection

Exactly Like Nothing Else

About The Algonquin Resort – Our Next Chapter

Perched above the picturesque seaside town of St. Andrews-by-the-Sea, The Algonquin Resort is one of Canada’s most storied and iconic coastal destinations. Since 1889, the resort has welcomed generations of travellers seeking restorative seaside air, timeless elegance, and authentic East Coast hospitality.

Today, The Algonquin is reawakening its legacy as Canada’s most iconic seaside resort, honouring its rich history while entering a new era of coastal grandeur, innovation, and year-round experiences. Rooted in a deep respect for its community, natural surroundings, and heritage, the resort delivers unforgettable guest experiences defined by elevated service, local connection, and the enduring charm of St. Andrews-by-the-Sea.

For our team, this reimagination represents an exciting opportunity. Joining The Algonquin means being part of a dynamic and evolving vision, one where you can shape growth, build meaningful relationships, and contribute to the continued success of a landmark destination. As a Sales Manager, you will play a key role in expanding our reach, driving new business, and helping define the next chapter of this iconic resort.

THE ROLE:

The Sales Manager, Atlantic Canada is responsible for generating new business and managing key accounts across Atlantic Canada. This role focuses driving group business from corporate, association, government, and SMERF segments, representing The Algonquin Resort in market while building relationships and executing proactive sales strategies to maximize revenue.

You’ll be working remotely within Atlantic Canada, spending time on the road meeting clients, and regularly coming into the resort to connect with the team and host site visits. It’s a mix of independence and collaboration, ideal for someone who knows the market and enjoys being out in it.

ACTIVITIES:

The duties and responsibilities for the Sales Manager include, but are not limited to the following:

Sales & Business Development

Proactively solicit and develop new accounts across the Maritimes, positioning The Algonquin Resort as a premier coastal destination for corporate, incentive, association, SMERF and group travel

Develop and execute a strategic sales plan aligned with revenue goals

Conduct in-market sales calls, presentations, and networking activities

Represent the resort at trade shows, industry events, and client functions

Account Management

Build and maintain strong client relationships to drive repeat business

Serve as the primary contact for “Maritime based” accounts

Coordinate with on-property teams to ensure successful execution of group and event business

Arrange and host client site visits and FAMs at the resort

Revenue & Strategy

Achieve individual sales and revenue targets

Provide insights on market trends, competitor activity, and customer needs

Collaborate closely with Revenue Management and Marketing teams

Reporting & Administration

Maintain accurate CI/TY records and account activity

Track pipeline, conversion rates, and production performance

Participate in sales meetings and business planning initiatives

Work Environment & Travel Expectations

Hybrid/remote work based in Atlantic Canada

Frequent travel within the Maritimes for sales calls and events

Regular, scheduled travel to The Algonquin Resort for client site visits, team collaboration, and on-property engagement

Flexibility to work evenings and weekends as required for client functions

What Success Looks Like

Increased market share and account growth production across assigned markets

Strong pipeline of new and repeat business

Enhanced engagement and satisfaction

Achievement of revenue and activity targets

Heightened in-market profile and resort awareness

Resort level Team engagement

What You’ll Be Doing

Prospecting and developing new business across the Maritimes

Managing a portfolio of existing accounts and keeping those relationships strong

New Business Development - getting out in the market - sales calls, client meetings, networking events, trade shows

Bringing clients to the resort for site visits and helping showcase the property

Working closely with the on-property sales and event teams to convert and execute business

Keeping an eye on market trends and competitor activity

Tracking your activity and pipeline in the CRM

COMPETENCIES WE ARE SEEKING:

Required:

3–5+ years of hotel or resort sales management experience

Bilingual in English and French (required)

Strong knowledge of Atlantic Canadian markets

Proven ability to drive new business and meet revenue targets

Excellent communication, negotiation, and relationship-building skills

Experience with Marriott systems and CRM tools is an asset

InnVest Hotels is an inclusive employer. As such, we welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We appreciate all applications, however only those applicants selected for an interview will be contacted.