About the Role
Set in the heart of Lake Placid’s dynamic and close-knit community, this role is ideal for an engaged, relationship-driven sales professional who thrives where hospitality meets lifestyle. Lake Placid’s vibrant local culture, outdoor energy, and strong sense of community make it a compelling destination for corporate meetings, group travel, and leisure experiences alike.
As Sales Manager, you will position the hotel as a premier group, corporate, and transient destination while building meaningful partnerships and driving revenue growth.
Salary Range
This position offers an annual base salary range of $65,000–$70,000 USD, based on experience and qualifications.
The Sales Manager is responsible for proactively generating and managing Group, Business Transient, Leisure, and Extended Stay business. This role optimizes revenue while ensuring exceptional guest experiences and plays a key part in executing sales and marketing strategies.
Key Responsibilities
Education & Experience
Work Environment & Requirements

For 40+ years, New Castle Hotels & Resorts has operated upscale properties in the United States and Canada. A preferred manager for Marriott, Hilton and Choice brands for both full-service and select-service hotels, New Castle also manages a number of unique, independent properties with strong one-of-a-kind identities.
With its excellent performance record in the management and or construction of over 80 hotels since inception in 1980, New Castle is a highly regarded choice among hotel operators. It has consistently proven its ability to improve performance at or turn around hotels by combining key marketing and management strategies with financial initiatives.
A privately owned company, New Castle offers its management expertise to owners and investors seeking to enhance investment returns.