Job Purpose
To maximize revenues of the hotel by driving maximum contribution from
all producing segments through the various sources. To develop and co-ordinate
various programs and policies relating to all marketing and promotional
activities of the hotel.
Major Areas of
Responsibility
§
Plan and Forecast hotel revenue for rooms,
F&B outlets and from various segments
§
Create a work environment that is high in
employee morale and provides constant learning & development and use the
feedback from ESS to draw an action plan
§
Develop systems and procedures that
achieve higher cost efficiency and guest satisfaction
§
Recruitment and Performance Appraisal/
Management of the staff in the department
§
Assist in developing the overall strategic
direction for the relaunch and subsequent growth of the Hotel, adopting a total
Revenue Approach.
§
Prepare appropriate forecasting tools and
strategies to visualize market scenario and develop long range plans
§
Develop a means by which to continuously
measure the program effectiveness as well as to track the trends in local
marketplace and beyond, which would impact demand for the hotel
§
Build an accurate and effective database
of current and potential guests/accounts
§
Maintain accurate and up to date
information on competition’s performance, sales & marketing strategy etc
§
Propose room/F&B pricing strategy in
consideration with hotel’s market positioning, target customer and desired mix

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🐾 Award-winning trainers
🐾 Trusted for 20+ years
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