Job Description

Location: Oregon, Salem,None,None

Bonaventure Senior Living is seeking a motivated and results driven individual to join our team as a Sales Leader.

The Sales Leader is directly accountable for achieving and sustaining occupancy goals, including 100% occupancy, across assigned communities in Oregon and Washington. This role leads inbound and outbound lead activity, oversees accurate forecasting, and ensures consistent execution of training, marketing initiatives, and outreach plans to support sustained census growth.

The Sales Leader directly engages with at least 50% of all qualified traffic, ensuring no viable prospect goes unmanaged, while executing a high-conversion sales process that consistently achieves 75%+ phone-to-tour conversion and a minimum 35% lead-to-deposit conversion through solution-based tours and confident closing.

This role partners closely with community leadership to meet or exceed budgeted occupancy goals, providing training and coaching to drive census development and future move-ins. Responsibilities include analyzing weekly marketing reports, recommending strategic actions, lead daily (IMS) Inquiry Management Summary meeting reviews and participate in team stand-ups to drive accountability and next-step execution.

The Sales Leader develops and recommends marketing strategies to maintain occupancy, travels to support community performance in Oregon and Washington, and upholds the company’s vision through strong leadership, accountability, and results-driven execution.

Top reasons to work at Bonaventure

• High Competitive Salary
• Health Benefits - Medical and dental coverage.
• Flexible Spending Account – For Healthcare and Day Care expenses.
• Retirement - Generous 401k matching program.
• Professional Growth - We provide on the job paid training. In addition, we provide paid education assistance and career advancement thru promotions to qualified individuals.
• Continuing Education Reimbursement
• Paid Time Off - To have fun, take care of yourself and your family.
• 6 Paid Holidays off

What does a Sales Leader do for Bonaventure?

• Achieve census growth targets across assigned community, including working on-site at a community when needed to directly drive move-ins, while continuing to support sales performance.
• Drive occupancy performance and achievement of budgeted census goals, including maintaining and sustaining 100% occupancy across assigned community.
• Lead all inbound and outbound sales activity, including forecasting, lead management, and pipeline accountability.
  Maintain direct engagement with a minimum of 50% of qualified traffic (tours, walk-ins, and scheduled appointments), ensuring all viable prospects are actively managed and advanced.
• Execute a disciplined, high-conversion sales process, consistently achieving 75%+ phone-to-tour conversion and a minimum 35% lead-to-deposit conversion through solution-based selling and effective closing.
• Train, coach, and support community teams to improve sales execution, strengthen closing skills, and drive future resident conversions.
• Partner with community leadership teams to align on occupancy goals and implement strategies to meet or exceed census targets.
• Analyze weekly marketing reports and performance data to recommend strategic adjustments that improve lead flow and conversion outcomes.
• Conduct monthly Quality Assurance audits of marketing and sales processes, ensuring consistency, compliance, and performance standards.
• Provide actionable feedback from audits, evaluations, and satisfaction surveys to Executive Directors and community teams, ensuring corrective actions are implemented.
• Develop and recommend marketing, outreach, and lead generation strategies to sustain and grow occupancy.
• Uphold and promote the company vision, culture, and service standards within all sales and marketing activities.
  

Performance Metrics (Non-Negotiable)

• Traffic Ownership: Personally, engages with no less than 50% of all qualified traffic, ensuring maximum influence over conversion outcomes and zero missed opportunities
• Conversion Performance: Consistently delivers a minimum 35% lead-to-deposit conversion rate, demonstrating strong closing ability and disciplined execution of the sales process
• Phone Effectiveness: Achieves and sustains at least 75% phone-to-tour conversion, maximizing every inbound and outbound call opportunity
• Occupancy Results: Accountable for producing measurable and sustained census growth, with a clear expectation to drive and maintain full occupancy
• Pipeline Discipline: Maintains complete ownership of the sales pipeline, ensuring every lead is actively managed, advanced, and followed through with zero stagnation or neglect

Qualifications

• High school diploma or equivalent required; Associate’s or Bachelor’s degree in business, Marketing, Communications, or related field preferred.
• 1–3+ years of experience in sales, customer service, call center, or lead generation role.
• Proven ability to communicate effectively and build rapport with prospective clients over phone, email, and in-person interactions.
• Highly organized with the ability to manage multiple leads, priorities, and follow-up tasks simultaneously.
• Self-motivated, goal-oriented, and comfortable working in a fast-paced, performance-driven environment.
• Strong problem-solving skills with the ability to identify needs and guide prospects through decision-making.
• Utilize CRM systems to track lead activity, monitor prospect progression, and improve conversion rates.
• Self-motivated, goal-oriented, and able to work both independently and as part of a team.
• Ability to handle sensitive conversations with empathy and professionalism.
• Passion for serving seniors and their families.

At Bonaventure Senior Living, our purpose, passion, and promise to seniors is to deliver a lifestyle we call “Retirement Perfected.” As our company continues to grow, we remain committed to honoring that promise by ensuring our communities have the support they need to succeed. To help drive this effort, we are seeking a Sales Development Coordinator to support and strengthen our community sales teams. This role offers the opportunity to partner closely with community leaders, mentor and support team members, and contribute to a dynamic group of professionals dedicated to being best in class within the senior living industry.

The ideal candidate is resilient, resourceful, and energized by challenges—viewing obstacles as opportunities to improve performance and elevate results. They are highly competitive, results-oriented, and bring a proven track record of success in sales, ideally within senior living or healthcare. Strong communication skills, leadership potential, and the ability to analyze data to identify root causes and drive solutions are essential.

Above all, this individual is motivated by integrity and guided by Bonaventure’s philosophy that “you can never go wrongdoing the right thing.” We are looking for someone who shares this belief and is committed to advancing our “Retirement Perfected” vision in every interaction.

Bonaventure Senior Living

Our beautiful state-of-the-art senior living community provides assisted living, residential care, memory care, and independent living. We provide in home health care to residents in our community. We are not a nursing home. We are immediately hiring so apply today.

Why Work for Bonaventure Senior Living

Not all senior living communities are created equal. At Bonaventure, one of our main guiding philosophies is “you can never go wrongdoing the right thing.” This means that we are committed to caring for our residents and our team members. Bonaventure provides an exceptional senior lifestyle. Bonaventure’s consistent success has been based upon a simple formula: engaged satisfied residents and happy team members.

Bonaventure Senior Living associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with exceptional service. We represent a culture of respect, gratitude, and empowerment. If you are a friendly, motivated person, with a passion to serve others, Bonaventure Senior Living is your perfect match.

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