Bridge Talent Management

Sales Lead (Preseller) - Eastern Region

Bridge Talent Management  •  Nairobi, KE (Onsite)  •  5 months ago
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Job Description


About this role:

Our client, a leading importer and distributor of consumer products, including personal care, household goods, pharmaceuticals, and food items, is seeking a Sales Representative to manage accounts in the
Eastern Region

. The role focuses on driving growth through order generation, outlet expansion, visibility execution, and building strong trade relationships to achieve targets.

Responsibilities:


1. Sales Execution


  • Generate
    daily presales orders

    from assigned outlets in line with route plans.


  • Achieve monthly
    volume, value, and productivity targets

    .


  • Conduct
    cash sales directly to retailers for gums

    , ensuring immediate payment and proper receipting.


  • Ensure
    effective SKU coverage

    and order completeness per outlet.


  • Achieve and exceed monthly
    sales volume, value, and distribution targets


  • Drive new product introductions and monitor performance in trade.


2. Distribution & Merchandising


  • Expand the outlet universe by identifying and recruiting new customers.


  • Ensure
    product availability and visibility

    in all active outlets.


  • Implement
    merchandising standards

    , POS placement, and shelf management as per brand guidelines.


  • Work closely with delivery teams to ensure timely fulfillment of presales orders.


3. Market Intelligence


  • Track competitor activities, pricing, and trade promotions, and report insights weekly.


  • Identify emerging market opportunities and recommend action plans.


  • Collect customer feedback to support brand and sales strategy refinement.


4. Relationship Management


  • Build and maintain
    strong trade relationships

    with retailers, wholesalers, and key accounts.


  • Handle trade complaints professionally and escalate unresolved issues promptly.


  • Act as the face of Radbone Clark in the market, upholding company values and service standards.


5. Reporting and Compliance


  • Submit
    daily call reports

    , presales data, and market feedback to the Area Sales Manager.


  • Adhere to company policies on credit, pricing, and route compliance.


  • Maintain accurate outlet records and ensure all trade documentation is complete.


Requirements


Qualifications:

  • Diploma or Bachelor’s degree in Sales, Marketing, Business, or related field.


  • Minimum of
    2–3 years’ experience in FMCG sales

    , preferably as a preseller or van sales rep.


  • Strong negotiation and relationship management skills.


  • Proficient in route planning, order generation systems, and basic MS Office tools.


  • Self-driven, disciplined, and familiar with the
    Eastern Kenya market geography and trade dynamics

    .


  • Possession of a valid driving license (Class B or C) is an added advantage

  • Bridge Talent Management

    About Bridge Talent Management

    Bridge Talent Management (BTM) is an advanced tech powered Employee Outsourcing Company that leverages the right tools to source and bring the right workforce to support your business operations. We take away all employee related risks while allowing you the ability to focus on your core business and scale.

    We take control of the hectic HR & Finance functions in your organization. We have established structures that support your;

    - Hiring needs

    - Contracting

    - Onboarding

    - Employee relations & management

    - Policy adherence and labor laws

    - Payroll Management

    - Disciplinary & conflict management

    Industry
    Unknown
    Company Size
    51-200 employees
    Headquarters
    Nairobi, KE
    Year Founded
    2021
    Social Media