
1. Sales Execution
Generate
daily presales orders
from assigned outlets in line with route plans.
Achieve monthly
volume, value, and productivity targets
.
Conduct
cash sales directly to retailers for gums
, ensuring immediate payment and proper receipting.
Ensure
effective SKU coverage
and order completeness per outlet.
Achieve and exceed monthly
sales volume, value, and distribution targets
Drive new product introductions and monitor performance in trade.
2. Distribution & Merchandising
Expand the outlet universe by identifying and recruiting new customers.
Ensure
product availability and visibility
in all active outlets.
Implement
merchandising standards
, POS placement, and shelf management as per brand guidelines.
Work closely with delivery teams to ensure timely fulfillment of presales orders.
3. Market Intelligence
Track competitor activities, pricing, and trade promotions, and report insights weekly.
Identify emerging market opportunities and recommend action plans.
Collect customer feedback to support brand and sales strategy refinement.
4. Relationship Management
Build and maintain
strong trade relationships
with retailers, wholesalers, and key accounts.
Handle trade complaints professionally and escalate unresolved issues promptly.
Act as the face of Radbone Clark in the market, upholding company values and service standards.
5. Reporting and Compliance
Submit
daily call reports
, presales data, and market feedback to the Area Sales Manager.
Adhere to company policies on credit, pricing, and route compliance.
Maintain accurate outlet records and ensure all trade documentation is complete.
Diploma or Bachelor’s degree in Sales, Marketing, Business, or related field.
Minimum of
2–3 years’ experience in FMCG sales
, preferably as a preseller or van sales rep.
Strong negotiation and relationship management skills.
Proficient in route planning, order generation systems, and basic MS Office tools.
Self-driven, disciplined, and familiar with the
Eastern Kenya market geography and trade dynamics
.
Possession of a valid driving license (Class B or C) is an added advantage

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