Job Description

Job Title

Sales Lead – Online Channels – Personal Health

Job title:

Sales Lead – Online Channels – Personal Health

Your role:

We are seeking a highly experienced Online Channels Sales Lead to drive and accelerate digital commerce performance across Turkey’s key online channels, including major marketplaces, e-retailers, and other emerging channels.

This role owns the end-to-end online channel strategy, leads complex and high-value commercial negotiations with platform partners, manages senior-level customer relationships, and builds a high-performing digital commerce organization. The role also serves as a senior commercial representative of the company and a strategic partner across internal functions.

Channel & Digital Commerce Strategy

• Define and execute the online channel sales strategy aligned with company growth objectives
• Lead the end-to-end commercial strategy across online and emerging channels to drive growth, profitability, and scalable channel expansion
• Drive sustainable revenue growth, market share expansion, and profitability across channels
• Own channel-level performance, forecasting, and long-term growth planning

Key Account & Marketplace Management

• Manage strategic relationships with leading marketplaces, national e-retailers, and key digital partners
• Lead annual commercial negotiations, including trade terms, digital investments, assortment decisions, and platform visibility
• Ensure strong execution of joint business plans (JBPs) with key partners
• Oversee marketplace performance, governance, and capability development

Leadership & People Management

• Lead, coach, and develop the digital commerce team (including content and trade marketing specialists)
• Build a high-performance culture through clear objectives, accountability, and continuous development
• Drive talent development, succession planning, and team engagement
• Collaborate effectively with peers and leadership teams

Cross-Functional Collaboration

• Work closely with Marketing, Trade Marketing, Supply Chain, Finance, and Demand Planning
• Ensure alignment between sales forecasts, demand planning, and supply execution
• Contribute to category strategy, portfolio optimization, and pricing decisions for online channels

Financial Ownership & Governance

• Own P&L responsibility for online channels
• Manage budgets, trade investments, and ROI on digital spend
• Ensure strong commercial governance and compliance with internal policies

You're the right fit if:

• Minimum of 12 years of progressive sales experience, with a solid track record in e-commerce
• Minimum of 5 years of people management experience
• Proven track record in marketplace, e-retail, and/or FMCG environments
• Strong background in key account and channel management within digital commerce
• Experience managing large-scale commercial portfolios online
• Demonstrated success in leading complex, high-value negotiations with platforms and retailers

Commercial & Functional Skills

• Channel strategy development and GTM execution
• Marketplace and e-retailer negotiation
• D2C operations and commercial management
• Annual trade agreements, listing management, promotions, and trade terms
• P&L ownership, budget control, and financial acumen
• Forecasting and demand planning collaboration
• Category management and digital trade marketing coordination

Leadership & Behavioral Competencies

• Strong senior stakeholder management skills
• Excellent negotiation skills
• High-impact communication and presentation skills
• Collaborative mindset with the ability to work cross-functionally
• Ability to influence without formal authority
• Coaching, mentoring, and team development capabilities

#PersonalHealth

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business
• Discover our rich and exciting history
• Learn more about our purpose
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here