Job Description

Job Title: Sales Finance Business Partner

Department: Finance

Location: Bucharest

Role Overview:

As a Sales Finance Business Partner, you will be a trusted finance partner to the Sales and Trade Marketing teams, providing strategic financial guidance, commercial insights, and decision support to drive business performance. You will challenge and support commercial stakeholders, helping optimize investments, improve profitability, and ensure financial objectives are achieved through effective planning, forecasting, and performance management.

Responsibilities:

• Partner closely with Sales and Trade Marketing teams to provide financial analysis and actionable insights that support the achievement of business objectives.
• Act as a trusted advisor to commercial stakeholders, bringing financial perspective and business context into decision-making processes.
• Develop and implement financial evaluation methodologies to assess business proposals and measure their impact on company performance.
• Lead pre- and post-investment evaluations for Sales and Route-to-Market (RTM) initiatives, including monitoring commercial investments and validating proof of service delivery.
• Manage and control commercial-related budgets, including discounts, trade investments, and sales fixed costs.
• Analyze actual financial performance, identify key business drivers, risks, and opportunities, and communicate recommendations to stakeholders.
• Monitor commercial trends and market performance, translating data into meaningful insights for leadership and decision-making forums.
• Lead the financial planning and forecasting process for Sales functions, ensuring alignment with overall business objectives and timelines.
• Support monthly performance reviews and Flash reporting processes, providing accurate analysis and identifying emerging risks and opportunities.
• Build strong cross-functional partnerships with Sales leadership and key stakeholders to drive transparent and effective business discussions.
• Ensure adherence to financial governance, accounting standards, policies, and internal controls.
• Drive continuous improvement initiatives, streamline processes, and promote best practices across Finance and Commercial teams.

Requirements:

Must have:

• Bachelor's degree in Finance, Economics, Business Administration, Accounting, or a related field.
• Minimum 5 years of experience in Commercial Finance, Financial Controlling, Business Partnering, or a similar finance role.
• Previous experience within the FMCG industry.
• Strong financial analysis, budgeting, forecasting, and performance management skills.
• Ability to translate complex financial data into business insights and recommendations.
• Experience partnering with senior commercial stakeholders and influencing decision-making.
• Strong understanding of sales drivers, customer profitability, trade investments, and commercial performance metrics.
• Excellent communication and stakeholder management skills.
• Advanced Microsoft Excel and financial modeling capabilities.
• Business fluency in Romanian and English

Nice to Have:

• Experience within an international or multinational FMCG organization.
• Exposure to Sales, Trade Marketing, Revenue Growth Management, or Route-to-Market functions.
• Experience evaluating promotional effectiveness and commercial investment ROI.
• Knowledge of financial governance, compliance, and internal control frameworks.
• Experience supporting large-scale budgeting and strategic planning processes.
• Continuous improvement mindset with experience driving process optimization initiatives.
• Strong presentation and influencing skills, with the ability to challenge stakeholders constructively.
• Familiarity with SAP, Power BI, or other financial reporting and analytics tools.

What we offer:

• Working for the Beer Industry Leader, where the passion for what we do, the friendships we develop and the growth opportunities we have are the main ingredients of our success
• Comprehensive Medical Subscription: Health coverage to keep you in good shape.
• Life Insurance: Peace of mind with a secure life insurance plan.
• Bonus for special events: Additional incentives for special life events.
• Annual Bonus Scheme: Reward for your contributions with an engaging bonus program.
• Access to Benefit Platform: A wide range of perks that you can tailor flexibly to your needs.
• Extensive Training & Development: Grow your skills with various training sessions and development programs.
• Wellbeing programs: Access to an Employee Assistance Program.
• Monthly beer quota

Asahi Europe & International is part of Asahi Group Holdings, a global beer, spirits, soft drinks and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan.

Asahi Europe & International runs 19 production facilities in 9 countries across Europe and North America and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch and Kozel.

Within the Asahi Group, the remit of Asahi Europe and International is also to develop and manage all export markets globally, outside of East Asia, Japan and Oceania. Covering over 80+ markets and with over 10,000 passionate colleagues on board, the business is well positioned to inspire people around the world to drink better through our shared purpose of Creating Meaningful Connections.

Ursus Breweries is the largest beer producer in Romania and the market leader in the Romanian beer industry. The brands in the Ursus Breweries portfolio include: URSUS, Timișoreana, Ciucaș, Peroni Nastro Azzurro, Kozel, Azuga, Pilsner Urquell, and Asahi Super Dry.

Currently, Ursus Breweries operates three breweries located in Brașov, Buzău, and Timișoara, as well as a mini production facility in Cluj-Napoca. Ursus Breweries is part of Asahi Europe & International. For more information about the company and its programs, please visit: www.ursus-breweries.ro & www.desprealcool.ro

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Ursus Breweries, part of Asahi Europe and International, we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform