Job Description

Sales Executive – Marine Industry

Dockmaster Software is currently looking for a Sales Executive – Marine Industry to join our team in North America!

We are looking for a driven, results-oriented Sales Executive – Marine Industry to join our team as a pure hunter. This is a new business role — your primary mandate is to identify, pursue, and close new marina and waterfront customers who are not currently using Dockmaster. You will own the full sales cycle from prospecting through close, with strong support from our team.

This role requires approximately 50% travel to attend industry trade shows, conduct on-site demonstrations, and build relationships with marine owners and operators across North America. If you thrive on the hunt, love being on the road, and want to sell a market-leading product in a niche industry with strong tailwinds, this is the role for you.

Here is a little window into our company: Dockmaster is the marine industry’s most established and comprehensive marina management software platform. Founded in 1983, we serve the marine industry across multiple countries, providing an all-in-one solution for marina operations, billing, reservations, point-of-sale, CRM, and more. We first launched the industry's first integrated marina management system. Since then, we've launched innovations to streamline operations in the marine and marina sectors. DockMaster Software is part of the Aspire Software portfolio, an operating group of Valsoft. We combine four decades of industry expertise with the stability and resources to continue innovating for the waterfront industry.

We are in a high-growth phase, expanding our sales team to accelerate new customer acquisition. This is an exciting time to join a company with deep industry roots and a bold vision for the future of marina technology.

We are a new DockMaster: Marina, and marine management is challenging. DockMaster equips you with the tools to provide accurate estimates, flexible quoting, efficient scheduling, real-time communication, and digital payment options from the convenience of a mobile phone. These capabilities not only improve your operational efficiency but also elevate customer satisfaction and drive revenue growth for your service division.

The successful candidate will be based anywhere in Canada, working in a remote work model!

What your day will look like

• Prospect, qualify, and close new business opportunities with marinas, yacht clubs, boatyards, and waterfront venues across North America
• Own the full sales cycle from initial outreach and discovery through product demonstration, proposal, negotiation, and close
• Conduct compelling on-site and virtual product demonstrations tailored to each prospect’s operational needs
• Build and maintain a robust, self-generated pipeline supplemented by BDR-sourced leads and marketing-qualified opportunities
• Develop deep expertise in Dockmaster’s product suite and articulate clear ROI and business value to marina decision-makers
• Travel approximately 50% of the time to prospect meetings, industry conferences, trade shows, and regional marina events
• Collaborate closely with the BDR team, Professional Services, and Customer Success to ensure smooth handoffs and exceptional customer onboarding
• Maintain accurate pipeline data, forecasts, and activity reporting
• Provide market intelligence and competitive feedback to the product and marketing teams
• Consistently meet or exceed quarterly and annual revenue targets

About You

Required

• 5+ years of B2B sales experience in a hunter/new business development role with a proven track record of consistently exceeding quota
• 3+ years of experience in sales, with a strong background in hospitality sales, ideally in the marine industry
• Experience working with SaaS or hospitality software solutions is a plus
• Demonstrated ability to manage a full sales cycle, from cold outreach through contract negotiation and close
• Strong consultative selling skills — you diagnose problems before prescribing solutions
• Experience selling software or technology solutions (SaaS preferred)
• Comfort with 50%+ travel, including overnight stays and weekend trade shows as needed
• Excellent presentation and demo skills, both in-person and virtual
• Proficiency with CRM tools and modern sales engagement platforms
• Self-starter mentality — you build your own pipeline and don’t wait for leads to come to you
• Strong business acumen and ability to engage with owner-operators and C-level stakeholders
• Legally authorized to work in Canada

Preferred (Assets, Not Requirements)

• Experience in the marine, marina, or broader waterfront/hospitality industry
• Familiarity with marina operations, slip management, or marine service businesses
• Experience selling to owner-operators or small-to-midsize business decision-makers
• Background in vertical SaaS or industry-specific software sales
• Existing network or relationships within the North American marine community

If you are a driven sales professional who knows how to close the right deals, collaborate across teams, and grow a business, we would like to hear from you!

For information about DockMaster, please visit our website at www.dockmaster.com

We thank all applicants for their interest, however only those candidates selected for an interview will be contacted.

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