Perform 4 steps sales call to assigned customers
Pre-call planning & preparation
Outlet execution according to EOE standard (focus SKUs, POSMs & stock display, chilled & ready-to-serve stocks, product freshness and amenities)
Sell-in of promotions, innovations and assortment optimization, and utilize outlet contract to drive sales performance
To-do-list –ensure follow up actions from the sales calls are captured
Business Development
Prospecting -assess and acquire outlets, secure functions & special events
Review and analyse outlet performance, develop solutions and evaluate outcome for both internal and external stakeholders
Execute & support company initiated activities
Market Intelligence
Feedback on competitor activities
Maintain & update relevant outlet information
Good communication & interpersonal skills
Strong collaboration skills – able to build relationships, influence, and manage conflicts in order to get things done.
Adequate analytical skills – able to analyze outlet performance, evaluate options and develop solutions
Good team player –support ASM in managing distributors and other operational matters, provide guidance to new team members
Reliable and trustworthy – take accountability and act with integrity
Adaptable to changes and innovation
HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 500 international, regional, local, and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management.
Through our "Brew a Better World" strategy, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets.
We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries.
Stay informed: https://www.theheinekencompany.com/newsroom
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