The Sales Executive is responsible for driving the growth of the Grid Automation business in Mexico, Central America, and the Caribbean. The role focuses on developing strategic relationships with key stakeholders—specifically including CFE, private utilities, industrial clients, EPCs, and systems integrators—to promote and sell advanced solutions in protection, control, and communication technologies. The successful candidate will manage the full sales cycle, from prospecting to closing complex technical deals, ensuring high standards of technical alignment and customer satisfaction.
KeyResponsibilities
Sales Strategy & Execution:Achieve or exceed annual sales targets for Grid Automationsolutions,includingprotectionrelays,substationcontrolsystems,and communication networks.
Business Development:Identify and develop new business opportunities and accounts,withaspecificfocusonexpandingthefootprintwithinCFE’sinfrastructureprojects.
Consultative Selling:Engage with technical decision-makers to provide value-based solutionstailoredtospecificgridreliability,automation,andcybersecurityrequirements.
ClientRelationshipManagement:Buildandmaintain long-term,high-trust relationshipswithkeystakeholdersatCFE,independentutilities,EPCs,and engineering firms.
CRMExcellence:UtilizeSalesforceastheprimarytoolforleadmanagement,pipeline forecasting, opportunity tracking, and activity reporting to ensure data-driven salesmanagement.
Technical Coordination:Collaborate with pre-sales, engineering, and product teams topreparecompetitive,high-qualityproposalsandensuretechnicalfeasibilityregarding CFE technical standards and specifications
MarketIntelligence:MonitorregulatoryshiftsandinfrastructureplansintheMexican and Central American power sectors to adjust sales strategies accordingly.
Qualifications
Education
Bachelor’sdegreeinElectricalEngineering,Electronics,orarelatedfield.
Experience
Experienceinsalesofelectricalequipment,automation,or protection/control systems.
Deep,provenexperienceinthedesign,specification,orsalesofprotectionand control systems for CFE substations.
DemonstratedsuccessnavigatingCFEprocurementprocesses,biddingcycles,and technical requirements.
Technical&ProfessionalKnowledge
Comprehensiveunderstandingofprotectionschemes,substationautomation,and communication protocols (e.g., IEC 61850, DNP3, Modbus).
ProficiencyinSalesforceorsimilarCRMplatformsismandatory.
Strongnegotiation,presentation,andcontractclosingskills.
Competencies
StrategicThinking:AbilitytonavigatethecomplexCFEstakeholderecosystemand drive long-term business growth.
TechnicalFluency:AbilitytotranslatecomplexengineeringrequirementsandCFEspecificationsintoclearbusinessvaluepropositions.
Resilience:Abilitytomanagelongsalescyclesandnavigatecomplexprocurement and compliance processes.
Communication:ExcellentverbalandwrittencommunicationinSpanishandEnglish.
Mobility:Willingnesstotravelfrequentlywithintheassignedregion.
KeySuccessIndicators
Achievementofregionalsalesquotasandprofitabilitytargets.
AccuracyandconsistencyinsalespipelinemanagementviaSalesforce.
SuccessfulqualificationandexecutionofprojectsalignedwithCFEtechnicalstandards.
Growthinmarketshareandpenetrationwithinkeyutilityandindustrialaccounts.
Relocation Assistance Provided: No
GE Vernova is a purpose-built energy technology company on a mission to electrify to thrive and decarbonize the world.
It is made up of three businesses -- Power, Wind, and Electrification -- with focus on accelerating the path to more reliable, affordable, and sustainable energy, while helping our customers power economies and deliver the electricity that is vital to health, safety, security, and improved quality of life.
The world needs more energy, smarter energy. With energy demand expected to grow by more than 50% in the next 20 years, we are continuously innovating to meet the moment…like we have for the past 130 years. The Energy of Change and relentless optimism are what drive us – it’s about never giving up and seeing what’s possible so that we deliver the energy technologies the world needs right now and for generations to come.
GE Vernova’s attitude and edge is embedded in its name. We retain our treasured legacy, “GE,” as an enduring and hard-earned badge of quality and ingenuity. “Ver” / “verde” signal Earth’s verdant and lush ecosystems. “Nova,” from the Latin “novus,” nods to a new, innovative era of lower carbon energy that GE Vernova will help deliver.
Together, we have the energy to change the world.
