Job Description
Opportunity: Sales & Events Manager
Manage accounts to achieve guest satisfaction and to solicit past and new business ensuring all revenue goals are achieved or exceeded.
Your Growth Path
Director of Sales - Area Director of Sales or Catering – Regional Director of Sales or Catering
Your Focus
- Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
- Maximize revenue by selling all facets of the hotel to previous, current and potential clients.
- Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
- Manage accounts ensuring pertinent aspects of solicitation and closing are complete and documented.
- Coordinate various departments' participation in servicing accounts.
- Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
- Develop and conduct persuasive verbal sales presentations to prospective clients.
- Articulate and leverage the benefits of the hotel to close sales opportunities.
- Travel locally to conduct outside calls, promote the hotel and review competition.
- Represent the hotel at trade shows.
- Follow sustainability guidelines and practices related to HHM’s EarthView program.
- Perform other duties as requested by management
- Oversee all catering sales, targeted towards existing and new corporate and social markets.
- Drive new events and group business through proactive prospecting and lead generation
- Qualify and convert inquiries from all channels, including CVENT, Marriott, and direct leads
- Lead client engagement through site tours, presentations, and ongoing relationship management
- Negotiate contracts and manage the full RFP process with a focus on profitable outcomes
- Oversee events from initial inquiry through execution and final billing
- Provide clear reporting on pipeline, production, and sales activity
- Develop BEOs, floor plans, and event proposals in partnership with internal teams
- Collaborate closely with Revenue Management to ensure timely, strategic responses
- Manage function space inventory and optimize pricing and utilization
- Coordinate with operations, F&B, and external vendors to deliver seamless events
Your Background and Skills
- Associate’s or Bachelor’s degree in Hospitality or related industry preferred.
- Proven track record in sales required and previous hospitality sales experience preferred.
- 2–3+ years of experience in event, group sales, or catering within hospitality
- Experience in a comparable market preferred
- Strong understanding of event operations, F&B, and space optimization
- Proven ability to manage multiple events and priorities in a fast-paced environment
- Excellent communication, organization, and client-facing skills
- Experience with Fosse, CVENT, Salesforce, and Microsoft Office; Canva a plus
- Flexible schedule with the ability to support events as needed
Work Environment and Context
- Work schedule varies and may include occasionally working on holidays and weekends.
- Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
- Moderate travel between hotel and client’s locations required.
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
About Us
HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.
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