Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colourful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.
We are looking for a Sales Engineer Industrial (m/f/d) based in northern/central Germany.
Are you passionate about combining technical expertise with commercial impact? Join our team and drive growth in the industrial powder coatings segment across the DACH region.
Your Impact
As a Sales Engineer, you will play a key role in expanding our market presence, strengthening customer relationships, and delivering technical excellence.
Commercial Responsibilities
· Drive sales volume, revenue, and margin growth in your region
· Build and develop long-term customer partnerships and identify new business opportunities
· Analyze market trends and competition to unlock growth potential
· Manage and qualify leads effectively using CRM tools (Salesforce)
· Deliver compelling customer presentations and value propositions
· Collaborate with internal stakeholders (Sales, R&D, Product Management)
· Represent the company at industry events, trade fairs, and conferences
Technical Responsibilities
· Lead customer trials, product qualifications, and production start-ups
· Provide first-line technical support and resolve coating line issues
· Conduct line audits and recommend performance improvements
· Work closely with internal experts to implement effective technical solutions
· Continuously develop your knowledge in powder coatings and applications
What You Bring
· Degree in Chemical Engineering, Process Engineering, or similar (or commercial background with strong technical expertise)
· First experience (2+ years) in paint / coatings, ideally powder coatings industry
· Strong understanding of powder products and applications
· Experience in technical sales and executing sales strategies
· Excellent communication and relationship-building skills
· Customer-focused mindset with strong problem-solving abilities
· Good command of English
· Experience with CRM systems (Salesforce) and MS Office
· Willingness to travel extensively in Germany (~80%)
Why Join Us?
· Work in a dynamic, technically driven environment
· Combine sales strategy with hands-on technical expertise
· Be part of an innovative and market-leading organization
· Attractive compensation package and career growth opportunities
Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.
Our Company:
Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.
Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.
Axalta may use technology-assisted tools, including artificial intelligence (AI), to support certain aspects of the recruitment and selection process. These tools may be used to help manage applications, identify job-related qualifications, and assist recruiter review. All hiring decisions involve human oversight and review.
Recruitment Fraud Alert We take candidate safety seriously. If you believe you’ve encountered a fraudulent job posting claiming to represent our company, please include a link or screenshot and report it to TA-Support-Center@axalta.com.

Axalta provides performance coatings for a wide range of industrial applications; light vehicle and commercial vehicle coatings for original equipment manufacturers; and refinish surface preparation and coating systems for body shops globally. Our team serves more than 100,000 customers in over 140 countries. With more than 150 years of experience and impact, we innovate smarter surface solutions for better living and a sustainable future.
Markets We Serve:
Mobility
Industrial
Refinish
Fast Facts
• 150+ year legacy
• $5.2B in net sales
• ~12k employees
• ~1,300 scientists, technical experts and engineers
• ~1,000 patents + pending applications
• Products sold in over 140 countries
• 4 Major R&D Centers
• Partnering with 90k body shops
• Supply 13 of the top 15 global auto OEMs
• Funded 16 scholarships for future STEM leaders
• 80% of new technology to have sustainable benefit by 2030
• Carbon neutral by 2040