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This position reports to:
Értékesítési csoportvezető
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As a Sales Engineer, you will play a key role in delivering ABB's automation solutions to customers across the energy and industrial sectors. Working with some of Hungary's leading companies in industries such as energy, chemicals, pharmaceuticals, food and beverage, and infrastructure, you will develop existing customer relationships, identify new business opportunities, and drive product, project, and service sales.
More than a traditional sales role, this position combines technical expertise with consultative selling. By working closely with Sales Support, Product Management, Service, and Project teams, you will help customers identify the right mix of automation systems, digital solutions, and services to improve the efficiency, reliability, and sustainability of their operations.
Work model: Hybrid (2–3 days per week visiting customers and/or working from the office, 1–2 days working from home)
Your responsibilities:
Sell ABB automation products, systems, and project and service solutions to both existing and new customers
Strengthen existing customer relationships while actively identifying and developing new business opportunities (approximately 50% existing customers and 50% new business development)
Identify, develop, and drive both product and project sales opportunities
Promote and sell PLC and DCS solutions, digital and cybersecurity offerings, as well as energy management software
Support the preparation and sales of end-to-end automation projects
Understand customer technical requirements and recommend the most suitable ABB solutions
Build and maintain strong relationships with customers, system integrators, OEMs, and channel partners
Plan and conduct regular customer meetings, both on-site and online
Keep Salesforce up to date, including pipeline management, opportunities, forecasts, and visit reports
Prepare sales forecasts and contribute to business planning
Provide technical support for marketing and product marketing activities, including technical review of marketing materials and product-related content
We are looking for you if you:
Hold a Bachelor's or Master's degree in Engineering, preferably in Electrical Engineering.
Have professional experience in industrial automation
Enjoy combining engineering expertise with business development and customer engagement
Are eager to learn new technologies, and motivated to create value for customers through technology.
Build strong relationships with customers and collaborate effectively with colleagues across different functions
Have a solid understanding of industrial processes and automation technologies
Can manage your own workload effectively while handling multiple projects simultaneously.
Are fluent in Hungarian and have confident English communication skills, enabling you to collaborate with international ABB colleagues and manufacturing sites on a daily basis
Hold a valid Category B driving licence and are comfortable travelling regularly to customer sites across Hungary
Are EU national or hold Hungarian VISA/work per
It is an advantage if you have:
Experience with DCS systems, PLCs, and industrial control systems
Previous experience at a system integrator or an industrial automation company
Experience in project sales
Experience working in an international or multinational environment
Industry knowledge within Energy, Pharma, Food & Beverage, or other Process Industries
Experience using Salesforce or other CRM platforms
What we offer
Enjoy a stable employment in a company with a long history in innovation and technology
We value people from different backgrounds
A technically challenging role with high added value and real business impact
The opportunity to develop your expertise in both product and project sales
An international working environment with continuous support from ABB experts in Hungary and abroad
Seize individual development and training opportunities, from job specific to soft skills
We have an outstanding benefits package (annual bonus, private health insurance, corporate car, laptop, phone, cafeteria, extra vacation days, home office support)
You can work from our modern office building on Váci Road and from home (1-2 times a week)
Every Tuesday, we have fresh fruit waiting for you, and you can choose from various coffee and tea options in our office kitchen
We also have plenty of community events, whether it's darts club, board games, or group cycling – and of course, the annual Christmas party and ABB Day are not to be missed!
The Energy Industries Division serves a wide range of industrial sectors, including hydrocarbons, chemicals, pharmaceuticals, power generation and water. With its integrated solutions that automate, digitalize and electrify operations, the Division is committed to supporting traditional industries in their efforts to decarbonize. The Division also supports the development, integration and scaling up of new and renewable energy models. The Division’s goal is to help customers adapt and succeed in the rapidly changing global energy transition. Harnessing data, machine learning and artificial intelligence (AI), the Division brings over 50 years of domain expertise delivering solutions designed to improve energy, process and production efficiency, as well as reduce risk, operational cost and capital cost, while minimizing waste for customers, from project start-up and throughout the entire plant lifecycle.
If you enjoy solving technical challenges, are passionate about the future of industrial automation, and are looking for a role where you can build long-term customer relationships while delivering real business value, we look forward to receiving your application.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

ABB is a technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. The company’s solutions connect engineering know-how and software to optimize how things are manufactured, moved, powered and operated. Building on over 140 years of excellence, ABB’s more than 110,000 employees are committed to driving innovations that accelerate industrial transformation. www.abb.com
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