Samba is an AI-powered media intelligence company on a mission to give marketers the complete picture of their audiences. Our AI indexes media consumption across millions of smart TVs and 2.5 billion web pages, combining that data with third-party signals through the Samba Knowledge Graph, a map of the real interests, behaviors, and purchase intent of 1.5 billion user profiles globally. Brands, agencies, publishers, and platforms use Samba to make smarter decisions across every stage of the marketing funnel.
This Sales Engineer role will play a key role in driving Samba’s growth across Mexico and Latin America by combining technical expertise with consultative selling strategies to position our enterprise products as trusted solutions for clients. This individual will empower sales teams to close deals effectively while emphasising the measurable value of Samba’s offerings in Media Activation, TV measurement, planning, tune-in analysis, and outcomes-based strategies.
This role requires a balance of technical skill, consultative sales ability, and a client-focused approach. The ideal candidate will be instrumental in shaping sales conversations, demonstrating how Samba’s products solve critical business challenges and deliver ROI, while building strong client relationships across the Mexican and broader LATAM market.
Location: This role will be based in Mexico City and reports to the Director of Sales Engineering.
Build collaborative relationships with enterprise sales teams across Mexico and LATAM as a trusted resource for product and technical expertise.
Enhance sales opportunities by joining first-contact client meetings to present all Samba solutions in a trusted, consultative manner — identifying the right product solution, whether a measurement use case or data licensing opportunity.
Actively participate in the entire sales cycle, from discovery to closing, leveraging deep knowledge of Samba’s offerings to articulate value and drive decision-making.
Promote Samba’s products with a sales-focused mindset while maintaining trust by aligning solutions to genuine client needs.
Serve as a trusted advisor, analysing clients’ needs to recommend the best Samba products and demonstrating how they deliver measurable results.
Probe a client’s business challenges and tailor Samba’s enterprise data or measurement solutions to fit — recommending tune-in or TV outcomes-based solutions where appropriate.
Simplify complex technical concepts for non-technical audiences while providing in-depth explanations to technical stakeholders when needed.
Address technical challenges collaboratively with Product and Engineering teams, ensuring smooth implementation and seamless client experiences.
Leverage expertise in media measurement tools, TV tune-in metrics, and outcomes-based analytics to craft technical solutions that demonstrate Samba’s ability to drive success.
Utilise knowledge of APIs, clean rooms, SQL, Python, and cloud platforms (AWS, Azure, or Google Cloud) to tailor solutions to client needs.
Identify opportunities for upselling and cross-selling Samba’s products, using data insights to guide sales strategies.
Partner with internal teams to align product offerings with LATAM market needs, contributing to go-to-market strategies that emphasise measurable client benefits.
Represent Samba at client meetings, industry events, and strategic discussions across Mexico and Latin America.
2–4 years of experience in Sales Engineering, Product Management, or a related field in AdTech, Measurement, or MarTech.
Strong expertise in media measurement, TV measurement, and data services.
Hands-on experience with tools and technologies including SQL, APIs, ETL workflows, and cloud computing platforms.
Exceptional presentation, communication, and interpersonal skills, with a knack for simplifying technical concepts.
Proven ability to pitch, sell, and negotiate with technically minded stakeholders.
Fluent in Spanish and English — bilingual communication across client and internal teams is essential for this role.
Deep familiarity with the Mexican and/or LATAM advertising and media landscape.
Trusted Partner: a natural collaborator who sales teams trust to enhance client interactions and increase deal success rates.
Solution-Oriented: a proactive mindset, capable of identifying challenges and crafting tailored solutions.
Approachable & Friendly: builds rapport effortlessly with internal teams and clients, fostering a positive and productive environment.
Adaptable: comfortable navigating changing priorities and evolving market conditions.
Collaborative: thrives in cross-functional teams and builds strong relationships with internal and external stakeholders.
Bachelor’s degree in Business, Engineering, Marketing, or a related field. An MBA or advanced degree is a plus.
Samba is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba may collect personal information directly from you, as a job applicant, Samba may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy For residents of the EU , Samba Inc. is the data controller.
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way.
Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
