The Sales Enablement Marketing Manager enablessales success through contentstrategy, clear communications, and best‑in‑class enablement experiences. This role serves as the owner of the sales content ecosystem—anchored in Seismic—and as a key partner to sales andclient managementleadership.
This individual translates enterprise strategy, product and program updates, and go‑to‑market priorities into compelling, field‑ready tools that drive alignment, confidence, and action across the sales organization. The role sits within Field Marketing and partners closely with Sales Enablement, Product, Training, and Enterprise Communications.
Key Responsibilities
SeismicContentStrategy & Enablement
Drive fullutilizationof theoverall Seismicsales content management platformbythe salesand marketingorganization, ensuring the platform is intuitive, relevant, and aligned to howoursales teams sell.
Define andmaintainSeismic information architecture, navigation standards, and content taxonomy tooptimizefindability and adoption.
Partner with Product Marketing, Field Marketing, and Sales Enablementto curate, prioritize, and govern sales content across the buyer journey.
Lead thestrategyand maintenance of high‑impact enablement assets(playbooks, pitch decks, talk tracks, FAQs, leave‑behinds, conference hubs, etc.).
Monitor usage, engagement, and feedback to continuouslyoptimizecontent strategy and inform futureenablementinvestments.
Sales Communications
Own communication channels most relevant forsellers and client managers for bothongoingcommunicationsand ad hoc announcementsincluding leadershipannouncements,product and service updates, broker enablement,FAQsand talking points.
Establish newchannels of communication for sellers and client managers to help drive engagement.
Translatecommunicationinitiatives intobest channel recommendations
Ensuresales representatives and client managersare equippedand engagingwith messaging and supporting materials to confidently communicate with clients and partners.
Support key moments such asweekly newsletters,salesconferencesand meetings with aligned messaging and enablement.
Strategic Alignment
Ensure consistency across channels including Seismic, sales meetings, leadership communications, newsletters, and enablement campaigns.
Act as a connective tissue between Marketing, Sales, Product, and Training to ensure a cohesive field experience.
Proactivelyidentifygaps, risks, and opportunities in sales messaging and enablement.
Own and execute weekly newsletter to the field with relevant, prioritized announcements from internal partners and stakeholders.
Work with stakeholders to build interactiveresources to support the sales journey like product demos.
Collaboration & Stakeholder Management
Partner closely with Sales Enablement, Training, Product, and Enterprise Communications to alignsales enablementand execution.
Build strong relationships with sales leaders and field stakeholders to understand needs and influence adoption.
Balance strategic thinking with hands‑on execution in a fast‑paced, deadline‑driven environment.
Qualifications & Experience
Bachelor’s degreerequired; MBA preferred.
Proven insalesenablement You bring 5+ years of experience in Sales Enablement, Field Marketingor Sales Training within SaaS, Fintech, or a similarly complex B2B environment
Comfortable with enterprise sales You understand long sales cycles, multiple stakeholders, andintegrated multi-productdeal journeys
Credible and clear You can stand in front of senior sellers, earn trust quickly, and turn strategy into practical execution
Data-minded You care about outcomes, not activity, and know how to use data to showwhat’sworking andwhat’snot
Strong operator You can run initiatives end-to-end, balance priorities, and keep momentum without needing constant direction
Tech-savvyDemonstratedexperience owning or heavily leveraging Seismic orsimilar salescontent management platforms;Comfortable working withemail service platforms andMicrosoft CopilotYou’realways looking for ways to simplify and automate
Exceptional written and verbal communication skills; proven ability to translate complex concepts into simple, compelling, and actionable messaging
Strong collaboration skills with experience partnering directly with cross‑functional teams– Sales Training, Product Management, etc.
Success in This Role Looks Like
Sales teams can quickly find and confidently use the right content at the right time.
Sales leaders areconfidentsales and client management arealigned, informedon key strategies and initiatives
Seismic is a trusted, high‑value destination.
Enablement and communicationchannelsdirectly support sales priorities and business outcomes.
Location
Salary Range:
$82,770.00 - $135,975.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MyHR@glic.com Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.
Visa Sponsorship
Guardian is not currently or in the foreseeable future sponsoring employment visas. In order to be a successful applicant. you must be legally authorized to work in the United States, without the need for employer sponsorship.
Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment
As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at https://www.guardianlife.com/careers). At Guardian, we do not use AI Tools to substantially assist or replace human judgment or discretionary decision making in our hiring process. All hiring decisions will be made by Guardian colleagues.
Please be aware that if you apply for a specific position with Guardian, you will have the choice of opting out of Guardian’s use of AI Tools during the job application process. If you would like to request an alternative process that does not utilize AI Tools or would like to request a reasonable accommodation, within ten business days of your position application, you must email your request to MyHR@glic.com, making sure to provide your name and job requisition identification number. Guardian will retain your applicant materials and resume and all information therefrom in accordance with Guardian’s document retention policy, a copy of which you may request via MyHR@glic.com
Additionally, at applicable times, Guardian will make public the most recent bias audit results for such AI tools, which may be found here
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
Who we are
Guardian makes a difference in the lives of people when they need us most. With over 160 years of stability and fiscal integrity, we are a trusted resource to generations of families and business owners, inspiring well-being and helping build financial confidence.
Today, we stand behind 29 million consumers, helping them prepare and plan for a bright future for themselves and their families. We help business owners care for their employees. And we help people recover and thrive in times of unexpected loss.
As a modern mutual insurance company, we believe in driving value beyond dividends. We invest in our colleagues, are building an inclusive and innovative culture, and are helping to uplift communities through thoughtful corporate impact programs.
What we stand for
In 1860, a community of immigrants joined together to insure and protect their businesses and families. They were guided by powerful ideals that we’ve continued to stand behind and evolved throughout the years: we do the right thing, we believe people count, we courageously shape the future together, and we go above and beyond for the people we serve.
Guardian employees embrace and live by these values every day. They remind us to put people at the heart of all we do so that we can help protect what matters most to you. Want to help bring these values to life? Join us for a rewarding career and the opportunity to shape the future.
Disclosures:
Financial information concerning Guardian as of December 31, 2022, on a statutory basis: Admitted assets = $76.0 billion; liabilities = $67.2 billion (including $55.0 billion of reserves); and surplus = $8.8 billion. Dividends are not guaranteed. They are declared annually by Guardian’s Board of Directors.
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