The Sales Effectiveness Coach partners with franchise owners and commercial sales teams to strengthen sales capabilities, drive revenue growth, and accelerate commercial performance. This role provides strategic coaching, consultative guidance, and hands-on support to help franchise partners build scalable commercial sales programs. Serving as both a coach and regional sales leader, the Sales Effectiveness Coach equips teams with the tools, strategies, and accountability needed to execute effectively and achieve results.
Partner with franchise owners to develop and execute commercial sales growth strategies aligned with company goals.
Deliver coaching and training across the full commercial sales process to franchisees and their sales teams.
Establish and monitor key performance metrics to drive sales activity, pipeline development, and revenue growth.
Develop territory-level sales plans and track progress against defined targets.
Conduct quarterly business reviews with assigned franchise groups, focusing on performance results, opportunities, P&L insights, and continuous improvement.
Analyze customer data and market trends to recommend targeted outreach and account development strategies.
Serve as a primary point of contact for assigned franchisees regarding commercial sales topics, including pricing, rebates, contracts, and bids.
Partner with Product, Vendor, and internal teams to support volume pricing initiatives and bid submissions when needed.
Coach and support franchisees and commercial sales professionals by providing ongoing feedback, guidance, and performance insights.
Monitor productivity and execution using CRM systems, call metrics, and available reporting tools.
Foster a high-performance culture through consistent coaching, accountability, and expectation setting.
Gather feedback from franchisees and Field Operations to improve sales processes, tools, and collateral.
Develop and execute customized commercial market plans for individual franchise partners.
Collaborate with Sales Management and peers to align coaching efforts and support broader commercial initiatives.
Document coaching activities, development plans, and action steps in CRM systems for tracking and follow-up.
Bachelor's degree in Business or a related field preferred; equivalent work experience considered.
Minimum of 5 years of successful B2B sales experience using a consultative selling approach.
Prior experience in sales coaching, leadership, or team supervision preferred.
Strong understanding of commercial sales strategy and business operations.
Exceptional communication and interpersonal skills, with the ability to influence and overcome objections.
Proven ability to analyze sales performance, customer trends, and data to drive actionable insights.
Highly self-motivated with strong organizational, time management, and prioritization skills.
Proficiency in Google Workspace and Microsoft Excel; CRM experience preferred.
Willingness and ability to travel up to 25%.
Join a company that powers people's lives every day. Be part of a collaborative, fast-paced, and energizing team environment with competitive pay, comprehensive benefits, and opportunities for growth.
Bring your coaching skills, commercial sales expertise, and strategic mindset to Batteries Plus, and help us power franchise success and commercial growth.
Batteries Plus is an Equal Opportunity Employer. Applicants and associates are free from discrimination on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, pregnancy accommodations, reprisal, other non-merit based factors, and any other protections afforded under state or local laws.
Powering people, devices, and businesses since 1988.
Batteries Plus is America’s leading one-stop source for replacement batteries, lighting, key fobs, and device repair—with 700+ stores nationwide and growing. Whether you're a consumer looking to fix a phone screen today or a business sourcing bulk batteries, chargers, or power solutions, our experts make it easy to keep your life -- and your operations -- powered. We also help families and businesses stay ready for storms and power outages, with trusted backup batteries, power stations, and expert advice tailored to your local needs.
We’ve evolved from our first store in Green Bay to a nationwide franchise network known for unmatched technical knowledge, personalized service, and community connection. With in-store services for smartphones, tablets, vehicle key fobs, and more, Batteries Plus is your partner in power for work, play, and everything in between.
Working With Us:
Whether you're looking to build a career in tech and retail or explore franchise ownership with a proven brand, Batteries Plus offers the support, training, and opportunity to grow. We’re proud to power local businesses, communities, and the entrepreneurial spirit across the U.S.
