Job Description

ACG_3939_JOB Our client is a leading manufacturing in Vietnam, currently seeking talented individuals with experience to join their company. Regional Business Performance Management Take overall responsibility for revenue, sales volume, profit, market share, and key business KPIs across the Northern region. Develop monthly, quarterly, and annual business plans by product category, sales channel, and geographic area. Break down sales targets by region, ASM, sales team, and distribution network. Monitor business performance and identify deviations from targets, taking timely corrective actions. Own and manage the P&L (Profit & Loss), including revenue, costs, and profitability within the assigned scope. Market Development & Distribution Network Develop the Northern market strategy in alignment with the Group's overall business direction. Plan and expand the distributor, agent, and point-of-sale network across different territories. Evaluate the coverage, effectiveness, and performance of the distribution network. Develop new customers while maintaining and improving cooperation with existing customers. Identify underdeveloped markets, sales channels, and customer segments and develop appropriate growth plans. Recommend adjustments to the distribution model where the existing structure is not delivering the expected efficiency. Sell-in, Sell-out & Inventory Management Manage both Sell-in and Sell-out activities to prevent increased purchasing volume without corresponding market consumption. Coordinate with the sales team to analyze and forecast demand by product category and region. Monitor inventory levels at the Company, distributor, and point-of-sale levels within the assigned scope. Track inventory, slow-moving products, and product mix, and proactively recommend appropriate solutions. Coordinate with Planning, Warehouse, Marketing, and relevant functions to ensure adequate product availability for the market. Sales Policies & Business Programs Organize and implement pricing policies, discounts, promotional activities, and sales-driving programs. Evaluate the effectiveness of each program based on incremental revenue, Sell-out, costs, and profitability. Control the implementation of sales policies across regions and minimize internal competition, price gaps, and policy inconsistencies. Recommend sales policies that are appropriate to the characteristics of each market and competitive environment. Revenue, Cost & Profitability Management Ensure regional revenue targets are achieved in parallel with profitability objectives. Manage the assigned sales budgets and operating expenses. Control costs related to sales activities, trade marketing, distributor support, merchandising, displays, promotions, and other sales-driving programs. Evaluate investment effectiveness by region, sales channel, and customer segment, and recommend reductions or adjustments to ineffective expenditures. Sales Force Management & Development Develop the Northern sales force structure in line with market scale and business objectives. Manage the direct reporting structure and take responsibility for the overall performance of the regional sales organization. Set KPIs, monitor performance, and conduct monthly and quarterly performance reviews. Analyze sales productivity by salesperson, territory, and sales team to optimize resource allocation. Coordinate recruitment, training, coaching, and development of the sales team and succession pipeline. Build a disciplined, proactive, and results-oriented sales organization. Market & Competitor Analysis Monitor and analyze market developments, competitors, pricing, commercial policies, new products, and consumer trends. Assess market share and competitive positioning across key territories. Identify early market changes that may affect revenue and recommend appropriate response plans. Provide market intelligence to senior management to support decisions regarding products, pricing, distribution, and business strategy. Cross-functional Coordination Coordinate with Marketing and Trade Marketing teams to implement Sell-out acceleration and brand development programs at points of sale. Work with Supply Chain and Planning teams to ensure adequate product supply. Coordinate with Finance to control budgets, costs, and financial efficiency for customers and distributors. Collaborate with HR on recruitment, performance evaluation, training, compensation policies, and sales team development. Work with relevant functions to resolve customer complaints and issues affecting regional business operations. Reporting & Advisory Prepare regular reports on revenue, Sell-in, Sell-out, inventory, market share, distribution coverage, costs, profitability, and sales force performance. Analyze the root causes of deviations from business plans and develop corrective action plans. Advise senior management on regional business strategy, distribution channel structure, commercial policies, and market development. Perform other duties and assignments as directed by senior management. Requirements Education Bachelor's degree or above in Business Administration, Economics, Marketing, Commerce, or other relevant fields. Experience Minimum 7–10 years of experience in sales and/or distribution. At least 3–5 years of experience in a Regional Sales Director, Regional Sales Manager, or equivalent management position with responsibility for a large-scale market. Experience in household appliances, electrical appliances, FMCG, consumer electronics, or similar distribution-driven industries is preferred. Professional Knowledge & Expertise Strong understanding of distribution systems and distributor management. Proven ability to manage Sell-in and Sell-out performance. Strong capability in sales planning and sales forecasting. Good knowledge of P&L management, budgeting, and cost efficiency. Strong market, customer, product, and competitor analysis capabilities. Leadership Competencies Strong business acumen and results-oriented mindset. Ability to build, manage, and develop large-scale sales teams. Ability to set targets, monitor performance, and motivate teams to achieve business objectives. Strong decision-making and problem-solving skills, with the ability to act promptly in a fast-moving business environment. Strong negotiation and relationship-management skills with major distributors and customers. Strategic thinking, strong ownership, and accountability for business results. Contact: Quynh Anh Due to the immense number of applicants, only shortlisted candidates will be contacted.