Sales Director, North America
$90K - $115K annually dependent on experience; plus commission + bonus
Denver, CO (minimum 3 days per week in our RiNo office)
Are you an adventure-loving sales leadership professional looking to take the next step in your career? Our fast growing, ambitious, multinational team is looking for a Sales Director (North America) to help propel our growth.
This is a hands-on, fast paced leadership role where no two days look the same. From coaching and developing a high-performing team to analyzing sales performance, improving conversion, and championing new technology and AI-driven ways of working, you'll have real ownership and the opportunity to make a significant impact on one of our most important growth markets.
You'll balance people leadership, commercial performance, and continuous improvement—spotting opportunities in the data, solving challenges, and collaborating with teams across the business to create outstanding customer experiences and drive sustainable growth.
The Sales Director (North America) will report to our Head of Sales, Jasper Verlaan, and plays a big part in the expansion and success of Macs Adventure.
About Macs Adventure
We’re a scaling adventure tour operator on a mission to be the leading global brand in self-guided, active travel.
Welcoming over 40,000 customers on walking and cycling trips to destinations around the world, we employ over 150 people across the UK, US and Germany who share our purpose to create #macsmoments by leading, advocating & enabling self-guided, active travel as a positive force for people and planet.
In November 2024, we proudly achieved B Corp certification, marking a significant milestone in our journey toward sustainable, values-driven growth.
Our Culture
We’re an ambitious, forward-thinking business with a bold vision for the future, and our culture reflects these ambitions. We’re an action-oriented, fast-paced organization and we like to have fun along the way. We’re looking for people who can grow with Macs and join us on our journey. It’s not the easy route and we’re looking for people who enjoy challenges, love learning, want to make an impact and align with our core values:
Love the journey: A Macs trip is all about the journey, not the destination. We are all believers in Macs’ unique brand of self-guided, active travel and shout about it. As more travelers convert to the Macs Way, we accept our business will grow and change. We welcome new connections, and embrace to new opportunities. Carpe diem!
Take a different path: We’re not different for different’s sake; but we won’t succeed if we’re just the same as everyone else. We devise creative solutions to problems, find new ways of doing things, and trust colleagues who are doing so too. We are brave and feel empowered to take the initiative. We ask ourselves: is what I’m doing authentically Macs?
Tread thoughtfully: We are considerate, empathetic and try to put ourselves in our customers’, suppliers’ and each other’s shoes. We support local, and find ways of having less negative impact on the planet. We find ways of having positive impact on people and communities. We are fair, and we do the right thing.
Go the extra mile: We know that creating a perfect #MacsMoment involves going that bit further. We imagine the best feedback we can get and set out to earn it. We take ownership and accountability – it’s yours, not someone else’s, problem. We step up and help our team mates when they need us.
What you’ll do
Sales Management
You'll lead a team of 10–12 Sales Specialists, creating an environment where people are supported, challenged and empowered to perform at their best. This means owning performance against sales, innovation, and productivity targets, not from a distance, but by working closely with your team every week.
You'll set the pace and direction, creating a high-performance culture where people know exactly what's expected and feel genuinely motivated to deliver it. That means structured, high-quality weekly 1-2-1s and team meetings that drive performance and development.
Your job is to coach and develop your team to deliver a seamless customer experience, and when escalations land on your desk, you handle them decisively a and implement solutions that have a lasting impact. You'll also be the bridge between Sales and other departments, ensuring that working with your team is a great experience for cross-functional colleagues and customers alike.
You'll build your team the Macs Adventure way, through our recruitment, onboarding, and training approach, and you hold the bar high. We're looking for someone who knows how to identify great talent, develop people to reach their potential, and build an engaged, high-performing team.
Innovation
This is a role for someone who enjoys identifying new opportunities and finding better ways of working. You'll be expected to actively seek out and champion AI and technology solutions that help our sales organization perform at its best. Presenting ideas, taking initiative, and putting us at the forefront of what's possible in our industry. If you're energized by change and naturally drawn to what is emerging in sales tech, you'll thrive here.
Teamwork
You lead by example, full stop. You bring the Macs Adventure values to life in how you show up every day; curious, collaborative, and always willing to go the extra mile. You'll also build strong relationships across the business, helping create an environment where teams work effectively together and everyone can do their best work.
What You'll Bring
A proven track record of 5+ years in sales management, with real results to show for it. You've led teams, hit targets, and built something you're proud of
Leadership style that motivates and develops people, creating an environment where individuals and teams can perform at their best
Demonstrated experience driving technology and innovation within a sales environment, ideally including CRM systems and emerging AI tools
Outstanding communication skills, you're confident and articulate at every level, from a customer call to a boardroom conversation
A proactive, solutions-first mindset, you spot problems early and show up with answers, not just questions
Strong planning and organizational skills, with the ability to keep yourself and your team performing consistently under pressure
A genuine love of the outdoors and active travel, you don't just sell Macs Adventure trips, you live and breathe what we're about
Direct-to-consumer experience & Travel/Hospitality industry experience are definite pluses
The role will suit self-motivated individuals who thrive in fast-paced, growing businesses and enjoy contributing to a culture of continuous improvement.
The knowledge and skills we’ve listed represent “the perfect candidate”. No one’s perfect and we know the ‘confidence gap’ can stop brilliant people applying. If you love the sound of this opportunity please apply, we’d love to hear from you.
You could belong here
To deliver adventures for more than 40,000 customers we need to build a company that’s reflective of their diversity. We’re building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work and be proud to belong.
What we’ll offer
As well as your salary;
WORK WEEK: A 37.5-hour work week (7.5-hour work day)
PTO + HOLIDAYS: Initially 15 days PTO incrementally increasing to 20 days after 6 years’ service, plus 10 paid federal holidays.
BIRTHDAY BOOSTER: An extra day off on your birthday!
HEALTH BENEFITS: Up to 85% Employer paid health, dental and vision insurance.
TRAVEL INSURANCE: Free travel insurance for you and your direct family.
FAM TRIP: Fully paid “FAM” trip (familiarization trip) to experience one of the adventures we sell for yourself!
PRE-CHECK: TSA pre-check reimbursement.
401(K): Optional enrolment in the company 401(K) plan after 6 months.
DISCOUNTS: Great discounts on Macs Adventure trips.
FLEXIBLE WORKING: A flexible work culture - you’ll be able to work from home as well as coming into our hub office 3 days per week to collaborate with colleagues.
GETTING TOGETHER: Regular team meetings and annual Macs Fest.
CULTURE: You are part of a global team with opportunities to collaborate internationally with other offices and even work in them occasionally.
L&D: We support your self-guided learning journey to make the most of your strengths.
IMPACT: The opportunity to make a difference to people’s lives and the planet.
TRAVEL: Occasional international travel.
PRO DEALS: Access to outdoor industry discounts.
Macs Adventure is an adventure tour operator on a mission to become the leading global brand in self-guided, active travel. Unlike guided tours with set itineraries, departure times, and group schedules, our self-guided hiking and biking tours let you take the lead, enjoying the freedom to travel at your own pace.
With 21,000+ reviews and over 20 years of expertise, we specialize in crafting active adventures where you can focus on exploring while we handle the logistics—from hand-picked accommodations to bag transfers and detailed maps. As a proud B Corp™, we’re committed to sustainability and supporting local communities, ensuring every journey leaves a positive impact.
Our team of nearly 200 in the UK, US, and Germany shares a purpose: to champion self-guided, active travel as a force for good. Guided by our core values—"love the journey," "go the extra mile," "take a different path," and "tread thoughtfully"—we aim to quadruple our size by 2026, with North American growth central to achieving this vision.
